Years ago, Ponds Talcum Powder was selling in huge quantities in Namakkal/Salem area in Tamilnadu. It was unusual. So, they set out to find the reason for this. You will…
Known Universe. In Marketing/Sales, it simply refers to a database of companies. When you start building your list, you normally start off with this database. Let's call them suspects. Next,…
Why can't elephants use computers? I will come to that in a bit. But before that, I must tell you about my recent experience while buying a high value product.…
Photo by Chris Curry on Unsplash "The happiest people don't have the best of everything, they just make the best of everything." - Anonymous."Don’t grieve. Anything you lose comes round in another form."…
Saravanan. That's the name of the boy who worked as "Office Assistant" [called as "Office boy" in India] at our office. He was a true professional. He understood his job…
Can you believe this? I just received an email from someone. [Fortunately, it was identified as SPAM and was in the spam folder.] It read something like this: " Hi…
I found my niche early in my previous business. I was into IT Recruitment then. Like everyone else, I too helped clients hire whatever skill they wanted to hire. Java,…