How to sell more by being Human!

I remember the time I met “Countrywide Financial” in Chennai for a software solution for their loan processing team. The interaction, the experience, and the subsequent proposal that the Projects Team & I put together was a learning experience in itself and the lessons learned in the process are not something they teach anywhere. During… Continue reading How to sell more by being Human!

The strategy used by a competitor….

My competitor sold more than I did. Do you know why? In the initial days of my sales career, I sold antivirus software. For a year, we had product specialization at our company. I specialized on AV. [That was not my choice but my manager’s.] The whole market was mine to take. No account restrictions.… Continue reading The strategy used by a competitor….

How to write good emails?

I am a great fan of emails. Even after whatsapp, messenger, skype etc, email still holds its place in this era of instant communication. But do we really know how to write an email? How to write an email that sparks interest in the reader’s mind to know more about you, your company, your products… Continue reading How to write good emails?

Builder Par Excellence!

He is a small time real estate developer in a neighborhood locality in Chennai. He doesn’t advertise at all. He doesn’t cut corners. Instead, he delivers a good quality. He completes the project as promised, on time. He lives in the same locality in his own house built by his company. He follows the law… Continue reading Builder Par Excellence!

True Stories!

Two true stories, today: Customer Care team at a food products company received a call. Customer: I recently bought a pack of your Parota. This is not the first time I am buying this. I love your parotas. There is no complaint on the quality even now. Agent: Thank you so much Ma’am. Please continue.… Continue reading True Stories!

#tech in #sales

Young couple. Jus’ married. That was their first movie together [b’cos it was an arranged marriage]. They went to the theater early, to beat the crowd. Stood in the queue & asked for corner seats when they reached the counter. Not anymore. You can book seats of your liking online. Thanks to #technology. You make… Continue reading #tech in #sales

Cold call by an Edu Tech Co.,

I received a call from an education technology company recently. The lady who called said that she is calling from an xyz company. She then went on to say that we had made an inquiry regarding their coding classes. I said “we didn’t”. She insisted we did and asked me to check. I patiently told… Continue reading Cold call by an Edu Tech Co.,

Developing a customer’s mind-set!

The quick brown fox jumps over the lazy dog. I started my career selling Publishing Software & High Resolution Laser Printers before moving into Enterprise Software. Working with Printers & Publishers & also coming from a Mech Engg background, I quickly developed an eye for precision in printing. The first line in this post is… Continue reading Developing a customer’s mind-set!

Forbes Cloud 100 2020, list of SaaS companies

#Insights from the #Forbes #cloud100 2020, list of #SaaS companies. Along with the list of #skills that are #ondemand right now. Some Insights from the Forbes Cloud 100 2020, list of SaaS companies: The following Industry Verticals are leading the current technology landscape. Enterprise AI Data Analytics / Data Intelligence Data Management / Data Platform… Continue reading Forbes Cloud 100 2020, list of SaaS companies