My LinkedIn guru advised me to write about what I see every day and connect that to business. That was very valuable advice. I follow that advice religiously to date. I have written several stories based on real-life incidents that happened in my day-to-day life. And I have still not run out of stock of… Continue reading What a little birdie told me!
I remember the time I met “Countrywide Financial” in Chennai for a software solution for their loan processing team. The interaction, the experience, and the subsequent proposal that the Projects Team & I put together was a learning experience in itself and the lessons learned in the process are not something they teach anywhere. During… Continue reading How to sell more by being Human!
How to get 1000 likes and 100 comments in a matter of 4 hours, on LinkedIn: Post, Some crap with a photo. Something that has no proof or no way of checking if it’s true. Cat photos, preferably GIF. Talk about stuff that’s hard to believe. Kindle emotions of people. Something that went viral few… Continue reading How to get 1000 likes & 100 comments?
My Wife, Son & I were travelling back to Bangalore from Chennai in a night train once. We got in to the train about 15 minutes before departure. That’s because we don’t like to board a moving train. We got in & found our berths. But there were people already occupying them. There were bags… Continue reading Say “NO”, when you have to!
It was around 8 pm. I was in office working on a proposal. There was no one else. The phone rang. I answered. It was Shiv, Head of Sales with one of our Reseller Partners. I was with Sonata, a major distributor of various packaged software products in India, then. Shiv wanted to speak to… Continue reading Working with Reseller Partners calls for some skills!
What you stand to lose by not using metaphors in your communication? Before I get to that, let me talk about what happens in a typical sales process. We generate leads, qualify them, nurture them & when the timing is right, we take them through the sales process. We expect to move that prospect from… Continue reading Using Images & Metaphors in Sales!
In Jan 1983, Steve Jobs along with Apple employees were at an off-site retreat in Carmel, California. Jobs, to motivate the developers, offered a maxim: “It’s better to be a pirate than join the navy”. “Being a pirate meant being audacious and courageous, willing to take considerable risks for greater rewards.” The group was in… Continue reading Steve Jobs’ Pirates Metaphor!
They say you need to attach “emotions” to your sales pitches. Ok, if you don’t do pitches, you must tell stories. Whatever it is, you still need to sell. And “Emotions” will help you sell big time. Presenting facts are important. Just the facts alone don’t sell. Look at these: We are no.1 vendor in… Continue reading Emotional Selling!
#AnchorClient is some one who has reaped benefits in the past or in the recent past from your products &/or services & continue to buy from you even today. I have had such clients & have also had other potential anchor clients slip through as well. Read the full story. That was a time I… Continue reading Anchor Clients!!
A delicatessen or deli is a retail establishment that sells a selection of fine, unusual, or foreign prepared foods. Delicatessen originated in Germany during the 18th century & spread to the US in the mid-19th century. [Wikipedia] 17 year old Frederick Adrian DeLuca borrowed $1,000 from family friend Dr. Peter Buck during the year 1965… Continue reading Narrow the focus!