How to sell more by being Human!

I remember the time I met “Countrywide Financial” in Chennai for a software solution for their loan processing team. The interaction, the experience, and the subsequent proposal that the Projects Team & I put together was a learning experience in itself and the lessons learned in the process are not something they teach anywhere. During… Continue reading How to sell more by being Human!

How to get 1000 likes & 100 comments?

How to get 1000 likes and 100 comments in a matter of 4 hours, on LinkedIn: Post, Some crap with a photo. Something that has no proof or no way of checking if it’s true. Cat photos, preferably GIF. Talk about stuff that’s hard to believe. Kindle emotions of people. Something that went viral few… Continue reading How to get 1000 likes & 100 comments?

Using Images & Metaphors in Sales!

What you stand to lose by not using metaphors in your communication? Before I get to that, let me talk about what happens in a typical sales process. We generate leads, qualify them, nurture them & when the timing is right, we take them through the sales process. We expect to move that prospect from… Continue reading Using Images & Metaphors in Sales!

Steve Jobs’ Pirates Metaphor!

In Jan 1983, Steve Jobs along with Apple employees were at an off-site retreat in Carmel, California. Jobs, to motivate the developers, offered a maxim: “It’s better to be a pirate than join the navy”. “Being a pirate meant being audacious and courageous, willing to take considerable risks for greater rewards.” The group was in… Continue reading Steve Jobs’ Pirates Metaphor!

Narrow the focus!

A delicatessen or deli is a retail establishment that sells a selection of fine, unusual, or foreign prepared foods. Delicatessen originated in Germany during the 18th century & spread to the US in the mid-19th century. [Wikipedia] 17 year old Frederick Adrian DeLuca borrowed $1,000 from family friend Dr. Peter Buck during the year 1965… Continue reading Narrow the focus!