In case you are running email marketing campaigns for your company:
Do you profit enough from your email marketing campaigns? Is your email marketing campaign delivering the desired results? Are you ensuring that your email is delivered to the inbox and not to the junk folders? Are you able to track the click through open rates [CTOR] and conversion rates? Do you know which days in the week are best suited to execute your email marketing campaigns?
Are you able to integrate your marketing campaigns and results with your CRM? What email metrics and web analytics you wish are available to you? Do you use smart tools to manage your PPC Campaigns or Search Marketing? Do you wish you had an integrated tool to run all your marketing campaigns – email marketing, web, search engine marketing, social media marketing and also analyze the results so that you fine tune your next campaign for better ROI ?
These campaigns help in Identifying, Acquiring and Retaining customers, in the smartest and the most economical way. Period.
The runaway success of social media is great news for us as marketers. Social Media has the potential to engage your customers like never before. And Email Marketing is still one of the best options to engage your customers. Email from a trusted source get higher open rates; faster, better response rates; and quicker conversions and higher ROI. Hence you need to have a Social Media Strategy in place if you are interested in connecting with and engaging existing customers and finding new customers through the existing customers.
Your email marketing campaigns should have the ability to enable your recipients to post your message across many social media platforms such as – Linkedin, Facebook, Twitter, Pinterest, Instagram, Tumblr etc. Social Media helps you to expand the reach and maximizes the effectiveness of your email marketing campaigns, it provides a better way to engage with the customers and get feedback, it improves Search Engine Optimization [SEO].
It builds your brand, drives your website traffic, helps you to build your opt-in list organically and last but not the least it offers a fresh perspective on customer service and loyalty.