How to search for prospects on Google?

In many ways, Recruitment resembles Sales and vice-versa. There are many commonalities between the two. Selling is involved in both the profession. That apart, searching is also common to both. You either search for Candidates or Clients. When I was in recruitment, I learnt quite a bit about how to search for Talent using Google.… Continue reading How to search for prospects on Google?

How to write good emails?

I am a great fan of emails. Even after whatsapp, messenger, skype etc, email still holds its place in this era of instant communication. But do we really know how to write an email? How to write an email that sparks interest in the reader’s mind to know more about you, your company, your products… Continue reading How to write good emails?

Track your competition!

Those were the days I was hungry for leads. I used to trouble my tech support guys for leads. Not a good lead source, you say. Hang on. One such day, my tech support guy said “go to xyz [name of a place]” unable to bear my pestering. Not knowing where to go, I knocked… Continue reading Track your competition!

Dine with your customers!

There used to be light rain almost every day in the afternoons in Singapore. The already clean roads get washed up yet again. Smell of the earth would be evident all around. It makes you feel energetic and more productive. One such afternoon, I was learning how to hold the chop sticks. From one of… Continue reading Dine with your customers!

Create Content else Curate Content!!

Today Customers are better informed than the Sales people themselves. They do all the homework before calling you for a discussion. Content is King, as they say. And Marketing is the new Sales. Though it can never replace Sales, Digital Marketing & Inbound marketing is a given. And businesses need to invest in it. So,… Continue reading Create Content else Curate Content!!

Lead Generation Tips

Lead Generation and Prospecting are two very important activities for any Organization. These can make or break an Enterprise. In some Organizations, it is the Marketing team that does the lead generation and passes the Marketing Qualified Leads [MQL] over to the Sales team. And sales qualifies these leads before taking it further. And Sales… Continue reading Lead Generation Tips