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LinkedIn Top Voices 2020: India

LinkedIn Top Voices 2020: India is out. In case you missed it, you can view it here:

https://www.linkedin.com/pulse/linkedin-top-voices-2020-india-abhigyan-chand/

In a world where people, ask you to double tap for a surprise or copy paste others’ stories or narrate stories about how they gave a job to the most deserving candidate or ask you to click on these icons – “like” or “celebrate” or “support”, if you like working from home or office or both, here is a list of people who genuinely drive engagement on their posts with their insights and tips in their domain.

If you are not following them, you should, depending on your interests.

LinkedIn has released Top Voices 2020 in various categories:

  1. Data Science and AI
  2. Design
  3. Education
  4. Entrepreneurship and Small Business
  5. Equity in the Workplace
  6. Finance and Economy
  7. Frontline Health Care
  8. Frontline Retail
  9. Job Search and Careers
  10. Marketing and Advertising
  11. Sales
  12. Sports
  13. Technology

Also, LinkedIn has released lists region wise.

Here is the complete list: https://www.linkedin.com/pulse/linkedin-top-voices-2020-meet-professionals-driving-todays-roth/?published=t

#HappyLearning

#HappySelling!!

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My advice to a Job Seeker!!

Recently received a connection request on LinkedIn. He wanted help with his job search. My response:

Hi,

There are a number of companies that are hiring SAP BW.

A sample list: Fractal, SAP, CGI, Infosys, IBM, Intel, Siemens Healthineers, CapGemini, Novo Nordisk, Atos Syntel & Bosch are looking at hiring people like you.

I suggest you to get in touch with your friends who work in the above companies & send your CV as an employee referral. There are plenty of jobs out there.

Some tips:

1. Get your CV written professionally. Many of us have the skills but do not know how to write it in a CV.
2. Create a contact list – of your friends, ex-colleagues, ex-bosses, neighbours, relatives or anyone you can think of, who is in IT.
3. Get updated in your field of work. What’s the latest in SAP HANA, BW?
4. What kind of projects are there in the market?
5. What work you would like to do and why?
6 What are you good at or expert at?
7. Ups and downs are common in career. How far we can bounce back will show our strength. Being in the trenches will teach us more than being in the high pedestal. All of us are constantly learning.

Action is the antidote to fear. I read that somewhere.
Best Wishes to you.

Keep me updated after you get your first offer letter. That will be my fuel.

Happy Job Hunting!!

Happy Selling!!

#job #jobs #recruitment #employment #linkedin #connection

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LinkedIn Tip: How to network!

If you want to connect with someone you don’t know, here is a tip:

First follow them. They will get a notification that you followed them. They will look at your profile and if they are interested, they will follow you back.

If they follow you back, you know they are interested.

Now, you can send them an invite to connect.

They will not say “I don’t know”, instead they’ll accept your invitation to connect.

I used to see a veteran walking his dog every morning in our neighborhood. First, I saw him. He saw me. Then I smiled at him. He smiled back. This happened for several days. Then we started saying “Hello, Good Morning”.

We then became friends and spoke to each other. He eventually became someone whom I trusted and consulted for advice. He treated me like his son. I treated him like my dad.

He and his wife even visited our home and invited us for their younger son’s wedding.

Learning:

  1. It is possible to get to know & network with anyone. Did I say anyone?
  2. You can sell to complete strangers [who else will you sell to], but make them your friends first.
  3. Sale happens when there is an exchange of value & reward. Prior to that become likeable.
  4. People buy from people. They know. And like.
  5. Whatever we did offline to crack into an Account applies on LinkedIn as well.

Happy Selling!!

#b2b #changethegame #sales #marketing #likeable #network #linkedin #tip

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Building trust is essential!

When I started my career, I used to cold call, collect business cards, build a database in MS Access, send mass mails [through post & not email], meet customers without any appointment [most of the time], keep all the information about the customer & his organization in my head [partly the reason for my hair fall, trust me.] [I have now started regrowing my hair, thanks to CRM]. My MS Access db those days had just the name, designation, company, address & phone numbers. Email was added much later, maybe after 1996.

Whomever we networked with or found from the market, we called them #leads [without the #]. We didn’t care whether they had any #opportunity or not.

Any company in our market was called the “Known Universe”.

Cut to 2020.

We have LinkedIn. We can do all the research here.

I received an interesting email day before. It read like this:


Hey Kannan,

I got to know about you while researching on LinkedIn today.

I want to connect with you regarding ¬†your IT Infrastructure, Migration services, Artificial Intelligence, Machine Learning,……

Let me know your availability for this week or next week. I want to have a detailed discussion with you.

The next morning, another email from the same sender:


Good Morning! Have you given any thought to my last email?

I appreciate your quick response.

And yet another email, from the same sender, today. You get it. Right?

With or without LinkedIn this cannot happen. I mean you cannot bombard & force anyone to buy.

Whatever we did before #LinkedIn applies now as well.

a. We need to build trust.
b. We need to prospect.
c. We need to identify problems/painpoints/needs.

Those things have not changed.

You can’t email someone & ask for an order. No, it doesn’t happen that way. Unless you are selling personal protective equipments in a pandemic. Unless you are running a school – offine or online.

Everyone else should build trust first.

Once trust is built, you can ask for permission to send some literature & if the customer grants you that then it means that you have made the first sale.

Next step is to tell them about your work in their industry.

And then allow them time to collect their thoughts.

If they have any need, they will definitely consider you.

Takeaway:

  1. Build trust first.
  2. Generate leads.
  3. Qualify them. Convert them to Prospects.
  4. Don’t pitch. Use stories instead to generate interest.
  5. Match the buyer’s journey. Don’t ever use kids gloves. Your buyers are mature & aware.
  6. They buy.

“Sales” per se does not happen in the above process. Yet you sell. You focus on the relationship. Rest will fall in place.

Happy Selling!!