How to search for prospects on Google?

In many ways, Recruitment resembles Sales and vice-versa. There are many commonalities between the two. Selling is involved in both the profession. That apart, searching is also common to both. You either search for Candidates or Clients. When I was in recruitment, I learnt quite a bit about how to search for Talent using Google.… Continue reading How to search for prospects on Google?

Brands, Brand Recall, Re-branding!

Let’s see how much you know about Brands. What’s common among these brands? BNatural HomeLites Savlon Mangaldeep Candyman Mint-o Fabelle Sunbean Farmland Sunrise If you didn’t crack it, I am sure you will crack it with the following clue: There is some connection between the following brands and the brands mentioned above: Yippee Noodles Bingo!… Continue reading Brands, Brand Recall, Re-branding!

“Somebody belongs somewhere”

“Somebody belongs somewhere”. What? Say that again. In this day & age, we are still seeing inequalities of all kinds in employment. Recently, a fast-food major, tweeted something that was not in good taste. I was shocked to see that. So, you will do anything to get clicks. Right? Utterly wrong. And so cheap. Does… Continue reading “Somebody belongs somewhere”

What makes a content, good?

I understand the difficulties involved in creating good content. Here are some tips for creating good content – be it a blog post / a podcast / a video: Be objective. Keep it short & to the point. Stay on course. Narrate stories. Use humour. Engage audience. Connect with them. Be human. Some errors are… Continue reading What makes a content, good?

Narrow the focus!

A delicatessen or deli is a retail establishment that sells a selection of fine, unusual, or foreign prepared foods. Delicatessen originated in Germany during the 18th century & spread to the US in the mid-19th century. [Wikipedia] 17 year old Frederick Adrian DeLuca borrowed $1,000 from family friend Dr. Peter Buck during the year 1965… Continue reading Narrow the focus!

#tech in #sales

Young couple. Jus’ married. That was their first movie together [b’cos it was an arranged marriage]. They went to the theater early, to beat the crowd. Stood in the queue & asked for corner seats when they reached the counter. Not anymore. You can book seats of your liking online. Thanks to #technology. You make… Continue reading #tech in #sales

Healthy Competition!

I am not sure if you had seen this tweet from Burger King that actually asks its customers to buy from McDonalds. Here it is: This is not the first time that a brand has shown some love for its competition. During Aug 2018, when swedish furniture giant IKEA entered India, online furniture retailer Urban… Continue reading Healthy Competition!

Why do you find Pizza Hut next to Domino’s?

We went shopping. Our son, who is 12 years old, noticed something during the trip. Once we got back home, he asked: Why Domino’s & Pizza Hut are next to each other everywhere? That’s a good observation, I told him. This is called as #NashEquilibrium named after the mathematician John Forbes Nash Jr. In game… Continue reading Why do you find Pizza Hut next to Domino’s?

How I landed my first job…

That was 1992. Landed up in Chennai after my Engg graduation. Took up a Scholarship exam conducted by NIIT. Those days, if you were not studying at NIIT, you were missing something. Got 50% scholarship for 1 year course. Paying them back with this post now. 🙂 NIIT didn’t sell software courses then. They sold… Continue reading How I landed my first job…

LinkedIn Tip: How to network!

If you want to connect with someone you don’t know, here is a tip: First follow them. They will get a notification that you followed them. They will look at your profile and if they are interested, they will follow you back. If they follow you back, you know they are interested. Now, you can… Continue reading LinkedIn Tip: How to network!