Introduction: In the ever-challenging world of business, one thing remains constant: loyal customers are the lifeblood of any successful enterprise. It sounds very simple yet it is profound. Don’t you think so? But how do you transform casual leads into devoted advocates who sing your praises to the heavens? From Leads to Brand Ambassadors is … Read more
Strategies for SaaS Sales: An Introduction In today’s rapidly evolving digital landscape, the e-commerce industry is experiencing a tremendous boom. Online marketplaces have become the go-to platforms for consumers looking for products and services, making them the perfect playground for Software as a Service (SaaS) companies. If you’re in the SaaS business, there’s no better … Read more
The Art of Collecting Customer Feedback: An Introduction The Art of Collecting Customer Feedback has to be mastered to thrive in these competitive times. Oftentimes, we find that sellers do not care about their customers. They get in touch with their customers only when they want to sell again. This is the reason why mastering … Read more
Do you know what companies like IBM do when they launch a new product? Learn how to launch a new product. In my sales career, I have had the honour of attending a number of product launches. I watched these launches from very close quarters. I was working for a company that was a partner … Read more
Why can’t elephants use computers? I will come to that in a bit. But before that, I must tell you about my recent experience while buying a high value product. I didn’t read the reviews from other customers before buying the product. I paid the price for it, quite literally & figuratively as well. It … Read more