In the dynamic world of Software as a Service (SaaS), where innovation drives success, one key strategy stands out: forging strategic partnerships. These collaborations have emerged as a powerful tool to propel SaaS companies to new heights of growth and customer engagement. In this comprehensive guide, we’ll delve into the ins and outs of strategic … Read more
In today’s digital age, a SaaS business needs a multichannel marketing strategy to stand out from its competition. The traditional approach of relying solely on one or two channels to reach out to customers is no longer enough. Instead, a more comprehensive approach is needed to create a broader reach and connect with customers where … Read more
Whether you are in the consulting space or not, you need to have tools in your arsenal if you are planning to signup a large number of clients for your high-value product or service. Those were the days, in my first job, when I got an additional responsibility to sell Scala ERP Software. Oracle Apps … Read more
My competitor sold more than I did. Do you know why? In the initial days of my sales career, I sold antivirus software. For a year, we had product specialization at our company. I specialized on AV. [That was not my choice but my manager’s.] The whole market was mine to take. No account restrictions. … Read more
Have you ever seen a business welcoming its competition, much less with folded hands? When IKEA entered India during Aug 2018, online furniture retailer Urban Ladder did just that. “Namaste @IKEAIndia Welcome to India,” tweeted Urban Ladder along with a gif of its staff welcoming the furnishings giant with folded hands, reported DNA India then. … Read more
We went shopping. Our son, who is 12 years old, noticed something during the trip. Once we got back home, he asked: Why Domino’s & Pizza Hut are next to each other everywhere? That’s a good observation, I told him. This is called as #NashEquilibrium named after the mathematician John Forbes Nash Jr. In game … Read more