Posted on Leave a comment

No Anti-marketing please!

I saw a blog post on medium by a Marketplace software vendor. The post talked about the 5 top marketplace software. What? Yes.

I thought the author would place their own company as the 5th alternative. But to my shock, it was listed as the first option. 🙂

The author listed the other vendors. She started writing about the benefits and you start thinking, Wow, she is appreciating her competition, and that’s when she interrupts your dream and says what’s wrong with that vendor. And she does that for every other vendor.

We call this Anti-marketing.

I will never ever buy this product.

One learning: We should never try to play the role of an advisor with an ulterior motive of promoting our own product. That sucks. Instead, let us drop that “Advisor” hat, roll up our sleeves and let’s fight out our competition, head-on.

What do you say? Yes/No?

Happy Selling!!

#b2bsales #marketing #competition

Posted on Leave a comment

Healthy Competition!

I am not sure if you had seen this tweet from Burger King that actually asks its customers to buy from McDonalds. Here it is:

This is not the first time that a brand has shown some love for its competition.

During Aug 2018, when swedish furniture giant IKEA entered India, online furniture retailer Urban Ladder welcomed them with a tweet and a video. Please see below:

Keep your #competition close to you and your #customers closer to your heart!

#HappySelling!!

#b2c #b2b #sales #innovation #creativity #changethegame