Prime Day Sale & Big Saving Days!

I am sure you know about the upcoming Prime Day Sale & Big Saving Days. I had earlier written a post about why competitors are found next to each other or why do they have a sale around the same time. In case you missed that post, here is the link: But in this post,… Continue reading Prime Day Sale & Big Saving Days!

The strategy used by a competitor….

My competitor sold more than I did. Do you know why? In the initial days of my sales career, I sold antivirus software. For a year, we had product specialization at our company. I specialized on AV. [That was not my choice but my manager’s.] The whole market was mine to take. No account restrictions.… Continue reading The strategy used by a competitor….

No Anti-marketing please!

I saw a blog post on medium by a Marketplace software vendor. The post talked about the 5 top marketplace software. What? Yes. I thought the author would place their own company as the 5th alternative. But to my shock, it was listed as the first option. 🙂 The author listed the other vendors. She… Continue reading No Anti-marketing please!

Healthy Competition!

I am not sure if you had seen this tweet from Burger King that actually asks its customers to buy from McDonalds. Here it is: This is not the first time that a brand has shown some love for its competition. During Aug 2018, when swedish furniture giant IKEA entered India, online furniture retailer Urban… Continue reading Healthy Competition!