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Become a Leader!

What are the sure shot ways to get known as a #leader in your #career?

It’s nothing less than what we guys in #Sales do, to get the clients attention. Some interesting #analogies here. #Lessons from Sales.

  1. #Volunteer: I know you have a #KRA to achieve. But what will show you as a leader is the amount of contribution you do towards organization’s goals even if it is not directly linked to your KRA.
    • In Sales: At times, we do some good things for the clients that may not be related to what we sell. Call it genuine interest in helping clients.
  2. Publish Papers: Write Industry #BestPractices, #ApproachPapers, how you solved a particular nagging problem with your creativity, you get the idea.
    • In Sales: We write White Papers that are completely unbiased & may not narrow down to what we sell. This improves our credibility.
  3. Do what others don’t do: Stop cribbing, stop talking bad about anyone, stick to your goals, keep up your deadlines, have no excuses.
    • In Sales: We don’t do anti-marketing. We have conviction in what we sell. We solve problems. We deliver. On time. We keep up our words.
  4. Connect with your peers across the globe & learn from them.
    • Sales: We learn from our competition & from our clients.
  5. Work with others. Don’t go solo.
    • Sales: It takes the whole company to sell.

#HappySelling!!

#HappyLeading!!

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Developing a customer’s mind-set!

The quick brown fox jumps over the lazy dog.

I started my career selling Publishing Software & High Resolution Laser Printers before moving into Enterprise Software.

Working with Printers & Publishers & also coming from a Mech Engg background, I quickly developed an eye for precision in printing.

The first line in this post is a Pangram – a sentence that contains all of the letters of the English alphabet [not Google’s parent company]. πŸ™‚

This is to check the typeface or fonts. Initially, I used to wonder what the meaning of this sentence is.

My clients looked at the samples I gave them, with lenses kept close to their eyes.

I gave them both image & text samples.

I met clients in their shop floor where printing was on. I have seen the printing units of many newspapers / magazines / security printers / big printers / small printing shops.

At one point, I started thinking like the way they think. Call it “mirroring customer’s mind-set”.

From then on, I was forever on the “Problem solving mode”.

Some lessons learnt:

  1. Understanding market needs
  2. What’s your expertise?
  3. What’s the [one] problem that you are solving?
  4. Who is your customer?
  5. Who are his current vendors?
  6. Why should they buy from you?

I strike the best conversation with customers when they are at work but are little relaxed & are in a vacation mode.

These festive times are one such time if your clients are from the manufacturing sector.

I met a Senior editor at a magazine at a time when he was just then blessed with a baby girl. He gave me a box of sweets. That was my first meeting with him. I came back to office & shared the sweets with my colleagues.

#HappySelling!!

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Be Inspired! But don’t copy!

My #content was stolen. [Why am I not happy about it?]

By a Director, Solutions and Services of a computer hardware company that’s also into Doc imaging. The Director is based in California & handles the marketing for the company.

I first received a #LinkedIn request from this person. I accepted. Then after a while, this copying happened.

I am not a guru on #PersonalBranding. But that didn’t stop me from sharing what I knew on the subject.

The first three points I wrote:

  1. How do you want to be perceived?
  2. What should people remember when they think of you?
  3. What do you stand for?

And the Director wrote:

How do you want people to perceive you?

How do you want to be remembered?

What do you want your name to be synonymous with?

———

What a clever lift?

Escaping Google’s punishment. πŸ™‚

Quotes:

  1. “I don’t worry about people “copying” me. Their next move can’t happen until I make mine.” -Germany Kent
  2. β€œImitation is the sincerest form of flattery that mediocrity can pay to greatness.” – Oscar Wilde

My advice to this person:

  1. Please be yourself.
  2. Don’t try to be me.
  3. You can’t be me.
  4. Find the real meaning of “copywriting”.

What’s more: This person is writing a book on Personal Branding that is likely to be published soon on #Amazon.

Happy Creating!!

#HappySelling #beinspired

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What makes a good speech?

My son came up to me & asked me what makes a good speech. He had just finished his elocution @ school.

My thoughts went back to my college days.

That was an Independence Day in India but we had some special classes. Our class was the only one that was present that day in college. Our Principal asked us to join the Flag Hoisting. We did. He gave a speech & asked one student & one staff member to also speak. None came forward.

Yes, you guessed it right. It was ‘yours truly’ who had the courage to go on stage, extempore. I spoke something relevant. Then I got stuck somewhere. Then somehow managed & concluded it. Later my friend told me that our I year English teacher liked it very much [since she had clapped vigorously after my talk].

In the later years, I learnt about “pauses” during speech to drive home the point. It was supposed to be effective, I learnt.

In our Sales presentations, it is extremely difficult to keep the audience interested till the end.

I learnt to:

  1. Be objective.
  2. Keep it short & to the point.
  3. Stay on course.
  4. Narrate stories.
  5. Use humour.
  6. Engage audience. Connect with them.
  7. Be human. Some errors are fine. In fact, they are actually needed.
  8. Deliver tons of value.
  9. Give a reward to the audience at the end, for listening.
  10. Ask for feedback.

I did a presentation to GM Finance of a manufacturing company on data warehousing solutions long ago. I spoke the Finance language. End of Period reporting. Shortfalls. Budgets. Year-to-date. Month-to-date. Drill down. Roll up. Collate reports from various divisions. What the top management wants to see. Dashboard. KPIs. Etc etc.

He was mighty impressed. He asked me if I had a finance background. I told him, I didn’t. He was surprised.

Speak their language. Win their hearts.

HappySelling!!

salespresentations #storytelling #publicspeaking

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New Sales Playbook post Covid-19!!

Covid-19 has altered the business landscape. Forever.

Sales playbook that we used so far does not work anymore.

Post Covid-19, I don’t think we are going to return to the previous style of functioning.

Right now, customers expect us to #bemorehuman.

Some food for thought:

  1. Do we care for our customers? Genuinely?
  2. Do we understand their feelings?
  3. Are we treating them like humans?
  4. Are we helping them solve some real problems?
  5. Are we making them feel special?
  6. How are our products going to help them during this pandemic specifically?
  7. Or, are we selling our product like we used to, by talking about our “product” & the “benefits”?
  8. Are we making the right connection between the buyer & our brand during this pandemic?
  9. If yes, what are we doing to achieve that?
  10. Are we helping them smile during these difficult times.

If the answer is a resounding “YES” to at least 7 / 10 questions above, we will sail through this period safely.

If not, it is time for us to take a re-look at our Strategies. Did I say “strategies”? I am sorry. That’s not the word right now.

….re-look at the way we connect with the buyers – would be more appropriate.

#HappyConnecting!!

#HappySelling!!

#covid19 #sales #business #newsalesplaybook #care4customers

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Forbes Cloud 100 2020, list of SaaS companies

#Insights from the #Forbes #cloud100 2020, list of #SaaS companies.

Along with the list of #skills that are #ondemand right now.

Some Insights from the Forbes Cloud 100 2020, list of SaaS companies:

The following Industry Verticals are leading the current technology landscape.

  1. Enterprise AI
  2. Data Analytics / Data Intelligence
  3. Data Management / Data Platform
  4. Cyber Security
  5. Sales CRM / Sales Enablement / Sales Engagement / Customer Engagement
  6. Customer Communications Software
  7. Design Software
  8. DevOps Software
  9. Team Management / Collaboration
  10. Robotic Process Automation
  11. Collaboration Software
  12. Payments Software

And the Companies in the above verticals are:

  1. Enterprise AI – DataRobot, C3.ai, Dataiku, Dataminr
  2. Data Analytics / Data Intelligence – Databricks, Sisense, ThoughtSpot, Collibra
  3. Data Management / Data Platform – Snowflake, Confluent, Rubrik, Veeam, Cohesity
  4. Cyber Security – Tanium, Netskope, Darktrace, BitSight
  5. Sales CRM / Sales Enablement / Sales Engagement / Customer Engagement – Pipedrive, Seismic, Gong.io, Highspot, Outreach, Segment, Freshworks, Braze, Sprinklr, Gainsight
  6. Customer Communications Software – Front, Intercom, Podium
  7. Design Software – Canva, Figma, Invision
  8. DevOps Software – GitLab, JFrog
  9. Team Management / Team Collaboration – Asana, Monday.com, Notion
  10. Robotic Process Automation – UIPath, Automation Anywhere
  11. Collaboration Software – Symphony Communication Services, Miro
  12. Payments Software – Stripe, Checkout.com

The Skills that are in demand:

  1. Artificial Intelligence
  2. Machine Learning
  3. Data Science, Data Analytics
  4. Data Management
  5. Cybersecurity
  6. Sales
  7. Mobile Development
  8. Internet of Things
  9. Robotics
  10. Fintech

#jobs2020 #jobs #techtrends2020 #postcovid19 #trending #techjobs #skillsdevelopment

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Create a fast paced business climate!

I had just then begun to settle down in Mumbai. I started liking the place & the food. I fell in love with the business climate more than anything else.

What were the reasons for the fast pace in business?

In one word: Prospecting.

A forced one, that is. Due to lack of time.

You had no time to waste. Hence you did tight prospecting.

Customers didn’t have any time to waste too. He was crystal clear on his needs, budgets etc.

They meant business.

Is it possible to create the same climate anywhere else?

Definitely.

To recreate that fast pace:

1. Do prospecting well.

2. Value your time & prospects’ time.

3. Keep yourself extremely busy.

4. Squeeze more into your calendar & just get it done.

5. Plan the logistics & the route. Start early.

6. Keep the meeting agenda clear & concise.

7. Work like there’s no tomorrow.

8. Keep yourself fit.

9. Some rock music [like another one bites the dust / those were the best days of my life by Bryan Adams] will help you get into the groove.

10. There’s an opportunity around every corner. It won’t come to you. You have to GO GET IT.

You can say I was plain lucky or the stars were in my favour. Within days of my moving to Mumbai, I closed a big ticket ERP sale @ Johnson Controls.

β€œDon’t worry about failures, worry about the chances you miss when you don’t even try.” – Jack Canfield

Happy Selling!!

#happyselling #setthepace #gogetit

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How I landed my first job…

That was 1992. Landed up in Chennai after my Engg graduation.

Took up a Scholarship exam conducted by NIIT. Those days, if you were not studying at NIIT, you were missing something.

Got 50% scholarship for 1 year course.

Paying them back with this post now. πŸ™‚

NIIT didn’t sell software courses then. They sold dreams. You visualized your future.

Little did I know then that I was going to land my first job through them.

Also, underwent a course in Sales at NIS, National Institute of Sales, a div of NIIT then.

Loved my Sales course more. We had role plays & our tutor at times even recorded the call & played it back. Life rolled by.

One day, saw an Ad in the NIIT notice board for Mktg Exec at Sonata. My classes were between 7-9 pm & the student service center was always closed by then.

Went before 5 pm one day. Met them. They said it’s closed. First rejection.

Told them my name & that I’m doing a course at NIS as well. That’s it.

I went to my classes.

Later, after few days, they located me.

I got my first job.

Enjoyed my work so well that I could write a story now for every deal I closed, even after so many years.

Learning:

1. Branding can take you places.

2. Love your job / choose one that you love.

3. Strike while the iron is hot!

4. Marketing is nothing but weaving stories.

5. Product is a given. It’s marketing that makes all the difference.

#HappySelling

#work #job #b2b #career #dreams