How to get what you want:
- Write down your major daily outcomes every day.
- Plan your day before it starts.
- Be accountable to someone for your plans, commitments and results.
This is the Summary of the book “The Road Less Stupid” by Keith Cunningham.
I happened to watch a portion of a documentary on marathon running. What I learnt is that it calls for more preparation than what is required for a sprint. Endurance is key for a marathon.
While speed and agility are important for a Sprint, one should save energy and stay in the game at a consistent pace, to be successful in a Marathon. But both require stringent practice. It’s needless to state that the training is completely different for each.
What can we learn from these and apply in our day to day Sales situations?
- Sales is not done on a level playing field.
- Techniques are for short term whereas in the longer term these simply don’t work.
- While a good start can give us a boost and make us look confident, it is only consistent performance that is going to keep us in good stead in the long term.
- Practice makes us perfect. So, let’s start practicing.
- Each situation is different. It may be a well laid out road / a pathway / a narrow path filled with stones or thorns / an uphill or downhill and it may rain / shine. Just like running a marathon, Sales situations also call for using our judgement on the ground.
- We should use our limited resources in a rationale manner.
- Let’s be prepared for the long haul.
- We may have to incorporate changes [slowing down or picking up speed] as we go along.
- We should focus on the rhythm and keep going forward.
- We should have less burn out for maximum productivity.
- We should know the route map well and be prepared for the encounters on the way.
- Most importantly we should enjoy the journey.
Some portions of a marathon resembles a sprint. So, the techniques will come in handy. We must be trained to handle such sudden sprints as well. And we should respond with speed and agility when the situation demands.
So, Sales is not just a marathon but a “series of sprints” as well. Success in one sprint or couple of sprints don’t guarantee success in the marathon. Marathon is a different ball game altogether.
If we know how to enjoy it, it will be a breeze.
Contact us at:
sales at zignalytics dot com
#sales #salestips #crm
You must have read the news, I am sure.
Apple became the first $ 1 Trillion company in terms of market valuation in August this year, followed by Amazon, the second $ 1 Trillion company.
What makes Apple & Amazon tick?
One thing I am sure, they are focused on Customer Experience & making lives simpler for their customers.
Daniel Martins, an independent researcher says: “It’s too high of a bar to assume that they’ll succeed at everything that they do.” “But at the same time, I think Amazon is the best combination in the world of the scale of a large company and that entrepreneurial DNA with the spirit of a startup.”
So, that’s the secret.
It is reported that Apple took long to reach there whereas Amazon sprinted to get there. Amazon took 3 months to cover the last 200 billion whereas Apple took 15 months to do the same, news agencies reported.
Apple was founded in 1976 & Amazon in 1994.
Amazon generates an annual revenue of 178 Billion & in 2018 it may make a paltry sum of 8.5 Billion as profits. It employs around 550,000 people worldwide.
While there are differences between these two Trillion Dollar Giants, the common thing is this: They both know how to market and sell.
Jeff Bezos = Bill Gates + Warren E. Buffett, in terms of Net Worth.
Between Apple and Amazon, one sells at a premium whereas the other lowers prices consistently. You know who.
Some ideas to follow:
- If you do Marketing right, everything will fall in place.
- Create great Customer Experiences.
- Create excitement – on your products & services – and for people to work with you
- Have an entrepreneurial DNA.
- Have the spirit of a start-up.
- Be agile. Respond faster.
- Make lives simpler, better & a lot easier.
- Sell your dreams. Products will follow.
- Create a community of believers.
- Last but not the least: You can even start today. And Create. [I didn’t say “Compete”, for a good reason.]
#sales #startup #ideas #marketing #branding
Contact us at:
Sales at zignalytics .com for any help in Marketing / Sales / CRM.
That was a time when he was deported out of Germany and got asylum in the US.
He was taken to a new research centre allocated to him in Princeton.
They asked him if he liked the research centre. Is there any facility that is missing, they asked. He told them that the dust bin kept there is too small and he needs a bigger one.
Why, they asked.
“I am not an expert to do all the research 100% right, the first time itself. I will make mistakes. Hence, the need for a bigger bin.”, he told them.
Making mistakes is the first step to success.
But psychologically, that puts lot of pressure on us and we tend not to do anything so that we can avoid making mistakes. How smart, right? No.
Every single thing we do in day to day life goes through a learning process. We don’t know how to flash a smart card in the local metro, the first time we travel. But eventually, we get it right.
Life does not come with user manual. We learn by trial and error.
Fortunately, when it comes to Business or Sales, there are some specific methodologies, tried and tested ones. But that does not guarantee success.
Making mistakes is common. What is uncommon is taking up a work knowing fully well that we will make mistakes initially. And persevering until getting it right.
Having the determination to get it right, come what may, will lead us to Success.