Brands, Brand Recall, Re-branding!

Let’s see how much you know about Brands. What’s common among these brands? BNatural HomeLites Savlon Mangaldeep Candyman Mint-o Fabelle Sunbean Farmland Sunrise If you didn’t crack it, I am sure you will crack it with the following clue: There is some connection between the following brands and the brands mentioned above: Yippee Noodles Bingo!… Continue reading Brands, Brand Recall, Re-branding!


I am sure you have heard/used some of these #Unicorns [those with a minimum $ 1 billion valuation]: Stripe Airbnb Doordash Dropbox Coinbase Instacart Ginkgo Bioworks Gusto Flexport Rappi Brex Gitlab Checkr Pagerduty Segment Podium Scale Faire Twitch Weave Amplitude PlanGrid Mixpanel Benchling Boom Front Cruise Optimizely Meesho LendUp MessageBird mbx Systems Standard Embark The… Continue reading Unicorns!

Narrow the focus!

A delicatessen or deli is a retail establishment that sells a selection of fine, unusual, or foreign prepared foods. Delicatessen originated in Germany during the 18th century & spread to the US in the mid-19th century. [Wikipedia] 17 year old Frederick Adrian DeLuca borrowed $1,000 from family friend Dr. Peter Buck during the year 1965… Continue reading Narrow the focus!

Healthy Competition!

I am not sure if you had seen this tweet from Burger King that actually asks its customers to buy from McDonalds. Here it is: This is not the first time that a brand has shown some love for its competition. During Aug 2018, when swedish furniture giant IKEA entered India, online furniture retailer Urban… Continue reading Healthy Competition!

Personal Branding!

#JeffBezos says: “Branding is what people say about you when you’re not in the room.” Whether you are an individual / a business, branding is important. Some pointers to get you thinking: 1. How do you want to be perceived? 2. What should people remember when they think of you? 3. What do you stand… Continue reading Personal Branding!

War for Talent!!

That was an Oil & Gas Engg Co., They called their employees & their families for a get together. What’s special about it, you ask. Hang on. I’ll answer that. Companies are now doing such events to build a strong sense of belonging & culture. You will find fun events for everyone in the family.… Continue reading War for Talent!!

Starbucks offers Crypto Coffee & a lesson in Customer Experience!

Soon customers will be able to pay for their Coffee using Bitcoin or a fraction of that, of-course. It’s official. Starbucks is teaming up with Microsoft and New York Stock Exchange to let customers pay using their bitcoins to buy the items in stores. CNN Reported this hot news just now. What it tells us… Continue reading Starbucks offers Crypto Coffee & a lesson in Customer Experience!

Are you in the top of the mind recall?

What comes to your mind when you think of a particular category of Product or Service? That is called as the top of the mind recall. Brands slog it out in the market to achieve this. 50% of the sale is done already. The consumer has already made up her mind. To go with Amazon… Continue reading Are you in the top of the mind recall?