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Unicorns!

I am sure you have heard/used some of these #Unicorns [those with a minimum $ 1 billion valuation]:

Unicorns
  1. Stripe
  2. Airbnb
  3. Doordash
  4. Dropbox
  5. Coinbase
  6. Instacart
  7. Ginkgo Bioworks
  8. Gusto
  9. Flexport
  10. Rappi
  11. Brex
  12. Gitlab
  13. Checkr
  14. Pagerduty
  15. Segment
  16. Podium
  17. Scale
  18. Faire
  19. Twitch
  20. Weave
  21. Amplitude
  22. PlanGrid
  23. Mixpanel
  24. Benchling
  25. Boom
  26. Front
  27. Cruise
  28. Optimizely
  29. Meesho
  30. LendUp
  31. MessageBird
  32. mbx Systems
  33. Standard
  34. Embark
  35. The Athletic
  36. Sendbird
  37. Helion
  38. Lattice
  39. Zapier
  40. Scribd
  41. GoCardless
  42. Razorpay
  43. Rescale
  44. Relativity
  45. Equipment Share
  46. Newfront
  47. Ironclad
  48. Influxdata
  49. People.ai
  50. Xendit
  51. Matterport
  52. Webflow
  53. Sift
  54. Easypost
  55. Rippling
  56. Weebly
  57. CoreOS
  58. Cleartax
  59. Clever
  60. Heroku
  61. Lever
  62. Lob
  63. Rigetti
  64. Docker
  65. Paystack
  66. Duffel

Get inspired!

You can build one too!!

#HappySelling!!

#unicorns #onebillion #startups #usd1billion

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Narrow the focus!

A delicatessen or deli is a retail establishment that sells a selection of fine, unusual, or foreign prepared foods. Delicatessen originated in Germany during the 18th century & spread to the US in the mid-19th century. [Wikipedia]

17 year old Frederick Adrian DeLuca borrowed $1,000 from family friend Dr. Peter Buck during the year 1965 to start something on his own. Dr.Buck suggested the idea to help DeLuca make money for college to study medicine. DeLuca’s plan was to begin a “fast-food venture that provided a healthful, less fattening bill of fare”. He named it as “Pete’s Submarines,” which sounded like “Pizza Marines”, so they changed the name to “Pete’s Subway.” Eventually in 1968, it was shortened to simply “Subway” as it is known today. They reached 1000 stores in 1987 & 1100 in 1993 when McDonalds had 800 stores that year. In 2018, the company had 43,700 franchisees worldwide. [Wikipedia]

DeLuca decided to focus on one type of sandwich, “the submarine sandwich” when other delicatessens sold a hundred different things from soups & salads to chips, muffins, doughnuts, cookies, ice cream, beer, coffee, tea not to forget the newspapers, cigarettes & lottery tickets.

Today, Subway sells more than just the submarine sandwich. They carry salads, breakfast, sides & drinks to signature wraps. But they are still remembered for the subs. And they are present in a number of countries – from Antigua and Barbuda to Virgin Islands.

When you narrow the focus, you become a specialist in that domain and your customers remember you for that “one thing”.

#Happy Selling!!

b2c #b2b #marketing #sales #brandidentity

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Healthy Competition!

I am not sure if you had seen this tweet from Burger King that actually asks its customers to buy from McDonalds. Here it is:

This is not the first time that a brand has shown some love for its competition.

During Aug 2018, when swedish furniture giant IKEA entered India, online furniture retailer Urban Ladder welcomed them with a tweet and a video. Please see below:

Keep your #competition close to you and your #customers closer to your heart!

#HappySelling!!

#b2c #b2b #sales #innovation #creativity #changethegame

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Personal Branding!

#JeffBezos says: “Branding is what people say about you when you’re not in the room.”

Whether you are an individual / a business, branding is important.

Some pointers to get you thinking:

1. How do you want to be perceived?

2. What should people remember when they think of you?

3. What do you stand for?

4. Do you make others successful?

5. Do you make lives simple, easy & interesting?

6. What should one expect when they deal with you?

7. How do you make people feel when they interact / do business with you?

8. Do you inspire confidence in others?

9. Do you keep up your words?

10. Do you have a purpose or do you solve a problem?

I’ve had many bosses but I want to talk about just two of them now. One was mellifluous, made great presentations in sales conferences. I like him.

The other wasn’t that stylish / sophisticated. But, nevertheless, he made everyone laugh during his presentations.

The second boss treated everyone well. He mingled with everyone. Spent time with all of us after office. I love him.

See the difference.

How you make people feel seems to be very important.

If you like this post, please click like or clap so that I am encouraged to share more such stories with you. Also, I will know that I am adding value here on #LinkedIn with my #stories.

#HappySelling

#branding #personalbranding #sales #identity #marketing

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War for Talent!!

That was an Oil & Gas Engg Co., They called their employees & their families for a get together.

What’s special about it, you ask. Hang on. I’ll answer that.

Companies are now doing such events to build a strong sense of belonging & culture.

You will find fun events for everyone in the family. Drinks & Great Food will be on the house. Goodies bag at the end of the event.

Here’s where this company differed.

All those mentioned above were part of the event. Plus a talk by the CEO.

He said many families did not know what work they were doing & hence felt a need to talk about it. He spoke in a language that they understood.

There was a short film featuring the CEO, taken at his home, played during his talk, peppered in between. It showed him as a down to earth person [which he is] & as much human as everyone else in the room.

Hats off to the CEO. I am sure he’ll take the Co., to great heights.

Takeaways:

1. It is not just sufficient if your employees share your vision. Even their families have to.

2. Sense of belonging & culture is important.

3. Build a community around your brand.

4. Your Sales people are NOT the only ones who sell. All your employees & their families also do.

5. In the ecosystem of Customers, Partners & Employees, it is your employees who come first. They’re the ones who are going to serve your customers & partners.

6. War for talent is real. Companies that genuinely take care of its people are the ones that will win now.

7. Take care of your employees else someone else will.

Happy Caring!!

Happy Selling!!

#employees #communitybuilding #caring #branding #sales #marketing #warfortalent #community

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Starbucks offers Crypto Coffee & a lesson in Customer Experience!

Soon customers will be able to pay for their Coffee using Bitcoin or a fraction of that, of-course. It’s official. Starbucks is teaming up with Microsoft and New York Stock Exchange to let customers pay using their bitcoins to buy the items in stores.

CNN Reported this hot news just now.

What it tells us is this: Brands like to give customers a great experience and some brands take the lead. Customer Experience is the new Currency. Not Bitcoin. Strange yet true.

CEOs, savvy ones, see the world through their customer’s eyes, says McKinsey. And they create great customer experience during the entire customer journey and not just at all touch points alone.

Today, companies are armed with data and insights from that data. Companies can change their processes to adapt to what Customers want. And they remove the pain points.

Customer Perception matters. Companies work on it to make it work for them.

Great Customer Experience means not having a single bad experience. Period.

I have always had great Customer Experience with a particular brand. Their attitude in customer service is phenomenal.

It’s a world where monopolies don’t exist anymore and customers wield a growing power in their hands.

Are you listening?

Offer Great Experience to your customers. No matter how small or big they are.

Happy Selling!!

#sales

sales@zignalytics.com

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Are you in the top of the mind recall?

What comes to your mind when you think of a particular category of Product or Service? That is called as the top of the mind recall. Brands slog it out in the market to achieve this. 50% of the sale is done already. The consumer has already made up her mind. To go with Amazon or Flipkart, for ex. And she is just searching for data to substantiate her thoughts.

We do this all the time. We prefer this to that. We have preset ideas & notions. Rarely we change them. I am not saying we are wrong. We are absolutely right in doing this. This is done based on our past experience with that brand. If it was good, our brain picks that data.

This is not just for the consumer brands. It holds good for anything. Whatever you are selling, it applies to that as well.

In my business, the customer values my expertise and consults me for advise. All knowledge based businesses – be it IT, Medical, Legal or Taxation & Audit, the customer trusts someone. That trust is built over time. Based on experiences gained with that brand.

Couple of things you can do to build your brand and make it top of the mind recall:

  1. Offer a free speech – on your area of expertise.
  2. Speak regularly in your Industry / Associations / Trade Circles etc.
  3. Write eBooks and offer them for free to clients.
  4. Organize regular meet ups on Saturdays at a local club and brand it with a name.
  5. Take up some social cause and solve it.

I know someone who is a Marketing legend and a very popular Author. He takes the pain to reply to each and every single comment he receives for his posts on his Website, LinkedIn, Facebook etc. That is rare. You don’t find such people. To me, he is top of the mind recall. So, what are you doing differently that makes you a rare breed and top of the mind recall?

Happy Branding!!

Happy Selling!!

#branding #topofthemindrecall