“Mastering the Art of Cold Calling: Strategies for Success” is an effort to help Sales Professionals appreciate the benefits of Cold Calling and master the art of cold calling. Introduction: Cold calling, though often met with apprehension, remains an effective tool for generating leads and driving sales. In this blog post, we will explore valuable … Read more
“Good Morning, Sir! My name is Kannan & I am calling from XYZ company. And this is regarding the Business Intelligence Solutions we offer. Is this a good time to talk?” That was my cold-calling script many years ago. Nothing wrong with it. But times have changed. Instead of talking about your Product/Service, you need … Read more
Cold calling can be a daunting task, but it’s an effective way to generate new leads and close sales. Here are some dos and don’ts to make your cold calling efforts successful: Dos: Don’ts: In conclusion, cold calling can be an effective way to generate leads and close sales if done correctly. By following these … Read more
In my first job, I sold software. There was no marketing team. So, we had to generate our own leads. We had a database of companies and decision-makers in MS Access. We used the mail merge feature in MS Word and printed letters to be sent to all of them. No personalization. Except for the … Read more
What’s the difference between Love marriage & Arranged marriage? Let us see this and find out how it is relevant to Sales situations. Keep that thought at the back of your mind & we will come back to that soon. Let’s now discuss some serious stuff in Sales. After thinking deeply, I formed my ideal … Read more
Cold calling is not easy. You have brainstormed with your colleagues. Identified your ICP – Ideal Customer Profile. You have created a target segment based on that. Searched the web, scraped data, qualified based on your criteria and you have zeroed in on a list of names. The next step is to start cold calling. … Read more
Can you believe this? I just received an email from someone. [Fortunately, it was identified as SPAM and was in the spam folder.] It read something like this: “ Hi Scraped Apac, Wanted to check in again and see if you had any further interest in exploring your current online presence. Happy to pull together … Read more
How many times have we seen ‘just out of college’ kids carrying some books, stopping you on the pathway or door-knocking and saying: “This is not for Sale. This is part of our project. Take a look at this Encyclopaedia. If you buy this, then this book is free. And, normally this is priced at … Read more
Cold calling is important to ensure steady flow of leads for your business. But how & where do you start and what rules to follow during cold calls? Don’t ever think cold calling is a waste of time. Dedicate a time of the day to call. Do not talk about product features. Talk only about … Read more