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Be Inspired! But don’t copy!

My #content was stolen. [Why am I not happy about it?]

By a Director, Solutions and Services of a computer hardware company that’s also into Doc imaging. The Director is based in California & handles the marketing for the company.

I first received a #LinkedIn request from this person. I accepted. Then after a while, this copying happened.

I am not a guru on #PersonalBranding. But that didn’t stop me from sharing what I knew on the subject.

The first three points I wrote:

  1. How do you want to be perceived?
  2. What should people remember when they think of you?
  3. What do you stand for?

And the Director wrote:

How do you want people to perceive you?

How do you want to be remembered?

What do you want your name to be synonymous with?

———

What a clever lift?

Escaping Google’s punishment. 🙂

Quotes:

  1. “I don’t worry about people “copying” me. Their next move can’t happen until I make mine.” -Germany Kent
  2. “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” – Oscar Wilde

My advice to this person:

  1. Please be yourself.
  2. Don’t try to be me.
  3. You can’t be me.
  4. Find the real meaning of “copywriting”.

What’s more: This person is writing a book on Personal Branding that is likely to be published soon on #Amazon.

Happy Creating!!

#HappySelling #beinspired

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How to Master The Art of Video Prospecting!!

Some of you had expressed interest earlier in learning more about using #Videos in #Sales.

I just attended a Live Masterclass titled “How To Master The Art Of Video #Prospecting” by Morgan J Ingram.

He is the man to go to for Videos. I believe he has so far made over 10k videos. Follow him, ask him, take his classes, do whatever. He is too good. I highly recommend him.

Interviews with Reva Pellerin (she/her) & Ellie Twigger added value.

Videos are going to take a big chunk of your interactions with customers, going forward.

If you can’t be there in person, then videos are the next best thing.

What’s more? Videos can be saved & played over & over again.

If you are like me, looking at starting off with videos, now’s the time to do that.

1. Duration of 90 seconds or thereabouts should be fine.
2. Smile.
3. Be Happy. We can see that in your video & no one wants to see a sad face ever.
4. Ensure good lighting.
5. Look at the camera. [Not at yourself. Don’t care about your shirt etc. I didn’t mean you can wear a crumpled shirt. You get it!]
6. Just be human.
7. Just one idea per #video.

When the replay of the webinar becomes available, I will share it with you all here.

Stay tuned. [for the tips & tricks as I go along].

#HappyCreating!!
#HappySelling!!

#videoprospecting

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New Sales Playbook post Covid-19!!

Covid-19 has altered the business landscape. Forever.

Sales playbook that we used so far does not work anymore.

Post Covid-19, I don’t think we are going to return to the previous style of functioning.

Right now, customers expect us to #bemorehuman.

Some food for thought:

  1. Do we care for our customers? Genuinely?
  2. Do we understand their feelings?
  3. Are we treating them like humans?
  4. Are we helping them solve some real problems?
  5. Are we making them feel special?
  6. How are our products going to help them during this pandemic specifically?
  7. Or, are we selling our product like we used to, by talking about our “product” & the “benefits”?
  8. Are we making the right connection between the buyer & our brand during this pandemic?
  9. If yes, what are we doing to achieve that?
  10. Are we helping them smile during these difficult times.

If the answer is a resounding “YES” to at least 7 / 10 questions above, we will sail through this period safely.

If not, it is time for us to take a re-look at our Strategies. Did I say “strategies”? I am sorry. That’s not the word right now.

….re-look at the way we connect with the buyers – would be more appropriate.

#HappyConnecting!!

#HappySelling!!

#covid19 #sales #business #newsalesplaybook #care4customers

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Personal Branding!

#JeffBezos says: “Branding is what people say about you when you’re not in the room.”

Whether you are an individual / a business, branding is important.

Some pointers to get you thinking:

1. How do you want to be perceived?

2. What should people remember when they think of you?

3. What do you stand for?

4. Do you make others successful?

5. Do you make lives simple, easy & interesting?

6. What should one expect when they deal with you?

7. How do you make people feel when they interact / do business with you?

8. Do you inspire confidence in others?

9. Do you keep up your words?

10. Do you have a purpose or do you solve a problem?

I’ve had many bosses but I want to talk about just two of them now. One was mellifluous, made great presentations in sales conferences. I like him.

The other wasn’t that stylish / sophisticated. But, nevertheless, he made everyone laugh during his presentations.

The second boss treated everyone well. He mingled with everyone. Spent time with all of us after office. I love him.

See the difference.

How you make people feel seems to be very important.

If you like this post, please click like or clap so that I am encouraged to share more such stories with you. Also, I will know that I am adding value here on #LinkedIn with my #stories.

#HappySelling

#branding #personalbranding #sales #identity #marketing

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Establish your personal brand!

Now is the time to build your personal brand. You are an expert in your field of work. If you want everyone in your field of work to know about you or become popular for the work that you do, then you should start writing.

1. You can write articles on LinkedIn. [Great publishing tool]

2. You can write posts on LinkedIn. [Char limit: 1300]

3. You can have a blog site say www.yourname.com and start blogging.

4. Back links: You can build back links. What’s that, you ask. Other websites carrying your blog site link or even a link to your LinkedIn profile page. Why would they do that? If you write for them, they will allow you to write a small bio and there you can have the link to your company website or personal blog site or simply LinkedIn profile page. Who should you start writing for? That’s a good question to ask. You know better. In your field of work, which organization or association is considered as gold standard? Start writing for them.

5. You can write on Facebook too. You can write in the status update area or write “Notes”. Notes is a great publishing tool as well.

6. What to write about? It can be anything that would help your customers. Think of FAQs. “How to” guides. Customer stories.

Happy Writing!

Happy Selling!!

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Are you in the top of the mind recall?

What comes to your mind when you think of a particular category of Product or Service? That is called as the top of the mind recall. Brands slog it out in the market to achieve this. 50% of the sale is done already. The consumer has already made up her mind. To go with Amazon or Flipkart, for ex. And she is just searching for data to substantiate her thoughts.

We do this all the time. We prefer this to that. We have preset ideas & notions. Rarely we change them. I am not saying we are wrong. We are absolutely right in doing this. This is done based on our past experience with that brand. If it was good, our brain picks that data.

This is not just for the consumer brands. It holds good for anything. Whatever you are selling, it applies to that as well.

In my business, the customer values my expertise and consults me for advise. All knowledge based businesses – be it IT, Medical, Legal or Taxation & Audit, the customer trusts someone. That trust is built over time. Based on experiences gained with that brand.

Couple of things you can do to build your brand and make it top of the mind recall:

  1. Offer a free speech – on your area of expertise.
  2. Speak regularly in your Industry / Associations / Trade Circles etc.
  3. Write eBooks and offer them for free to clients.
  4. Organize regular meet ups on Saturdays at a local club and brand it with a name.
  5. Take up some social cause and solve it.

I know someone who is a Marketing legend and a very popular Author. He takes the pain to reply to each and every single comment he receives for his posts on his Website, LinkedIn, Facebook etc. That is rare. You don’t find such people. To me, he is top of the mind recall. So, what are you doing differently that makes you a rare breed and top of the mind recall?

Happy Branding!!

Happy Selling!!

#branding #topofthemindrecall