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What makes a content, good?

I understand the difficulties involved in creating good content.

Here are some tips for creating good content – be it a blog post / a podcast / a video:

  1. Be objective.
  2. Keep it short & to the point.
  3. Stay on course.
  4. Narrate stories.
  5. Use humour.
  6. Engage audience. Connect with them.
  7. Be human. Some errors are fine. In fact, they are actually needed.
  8. Deliver tons of value.
  9. Give a reward to the audience at the end, for reading, listening or watching.
  10. Ask for feedback.

Happy Selling!!

#b2b #b2c #sales #content #storytelling

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LinkedIn invite template

If your LinkedIn invites are not getting accepted:

Try this.

You can thank me later.

Hi first name last name,

I saw your recent post on “xyz”. It’s inspiring. I strongly feel that it points me in the right direction.

Please accept my invite. I promise, I will not “sell” you anything ever. Instead, I will get sold. I am already. 🙂

Stay Safe & Rock always,

your name

Char limit: 300

Sometimes, it may be better to send out the invite without a note. It may be accepted. You are the best judge on whether to send an invite or simply follow someone & in case you choose to send an invite, whether to send the invite with a note or not.

Happy Selling!!

#linkedin #invite #network #b2b #sales

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Healthy Competition!

I am not sure if you had seen this tweet from Burger King that actually asks its customers to buy from McDonalds. Here it is:

This is not the first time that a brand has shown some love for its competition.

During Aug 2018, when swedish furniture giant IKEA entered India, online furniture retailer Urban Ladder welcomed them with a tweet and a video. Please see below:

Keep your #competition close to you and your #customers closer to your heart!

#HappySelling!!

#b2c #b2b #sales #innovation #creativity #changethegame

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Be Inspired! But don’t copy!

My #content was stolen. [Why am I not happy about it?]

By a Director, Solutions and Services of a computer hardware company that’s also into Doc imaging. The Director is based in California & handles the marketing for the company.

I first received a #LinkedIn request from this person. I accepted. Then after a while, this copying happened.

I am not a guru on #PersonalBranding. But that didn’t stop me from sharing what I knew on the subject.

The first three points I wrote:

  1. How do you want to be perceived?
  2. What should people remember when they think of you?
  3. What do you stand for?

And the Director wrote:

How do you want people to perceive you?

How do you want to be remembered?

What do you want your name to be synonymous with?

———

What a clever lift?

Escaping Google’s punishment. 🙂

Quotes:

  1. “I don’t worry about people “copying” me. Their next move can’t happen until I make mine.” -Germany Kent
  2. “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” – Oscar Wilde

My advice to this person:

  1. Please be yourself.
  2. Don’t try to be me.
  3. You can’t be me.
  4. Find the real meaning of “copywriting”.

What’s more: This person is writing a book on Personal Branding that is likely to be published soon on #Amazon.

Happy Creating!!

#HappySelling #beinspired

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Establish your personal brand!

Now is the time to build your personal brand. You are an expert in your field of work. If you want everyone in your field of work to know about you or become popular for the work that you do, then you should start writing.

1. You can write articles on LinkedIn. [Great publishing tool]

2. You can write posts on LinkedIn. [Char limit: 1300]

3. You can have a blog site say www.yourname.com and start blogging.

4. Back links: You can build back links. What’s that, you ask. Other websites carrying your blog site link or even a link to your LinkedIn profile page. Why would they do that? If you write for them, they will allow you to write a small bio and there you can have the link to your company website or personal blog site or simply LinkedIn profile page. Who should you start writing for? That’s a good question to ask. You know better. In your field of work, which organization or association is considered as gold standard? Start writing for them.

5. You can write on Facebook too. You can write in the status update area or write “Notes”. Notes is a great publishing tool as well.

6. What to write about? It can be anything that would help your customers. Think of FAQs. “How to” guides. Customer stories.

Happy Writing!

Happy Selling!!

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Words to use in your Marketing copy

I am amazed at some of the emails I receive. They inspire me to take action. They get me interested in whatever the vendor offers. Quite inspirational stuff. I was thinking how was all this possible?

The magic is in the words that they all use. Words have power they say. How true?

Let us take a look at some of these words, these marketers cleverly use:

  1. Definitive
  2. 10x
  3. Comprehensive
  4. Hacks
  5. Best Selling
  6. No. 1
  7. Proven
  8. Money back Guarantee
  9. Final Call
  10. Life-changing

Does your marketing copy have such words. If not, start using them right away. I “guarantee” you that such a “powerful marketing copy” will produce a “never-before” success.

Happy Marketing!

Happy Selling!