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New entrant in the Unicorn club!

Another Indian company enters the Unicorn club. Cars24, the preowned marketplace for vehicles has raised $200 million in a Series E funding with a valuation of over $1 billion.

An Editor at a media company writes:
“One more member in India’s unicorns club. Entrepreneurship is alive and well.”

Vikram Chopra, Co-founder & CEO, Cars24 writes:
“Incredible, but we have faced 5 shocks in 5 years of existence. 1) Demonetization, 2) GST implementation, 3) NBFC crisis, 4) BS6 migration, 5) coronavirus”

That’s the difference between the person running the business on the field and the person writing about that business sitting in an AC office, sorry sitting in the bedroom of his home. #WFH

#entrepreneurship #sales #business #challenges

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Ideas are nothing, it’s the execution that matters!

That was a time, a friend of mine & I were deeply engrossed in discussions on what to start. I was running a small Professional IT Services firm & he was employed with an IT major then.

We met during the weekends and spoke about everything under the sun. We kept our eyes and ears open & saw what was happening in the market.

Once, he had just returned back home after a short trip to the US. He asked me if we should develop a taxi hailing app. That was much before “Taxi For Sure” or Ola in India or Uber in the US. I am not sure what happened next and why we didn’t jump into that at that point in time.

I have learnt one thing in life. You have to take risks. There’s no easy route to success. And it’s never late. There’s always an opportunity. Or ways to differentiate what already exists.

If you are chasing a dream of starting up on your own, I advise you to start it as a side gig and work on it passionately outside of your 9-5 job. Rajiv Srivatsa, COO of Urban Ladder, an online furniture retailer said, in Aug 2018: “In the next 20 years, the strongest brands in any category will start purely online, reach out through the power of these marketplaces, and, as they build a sustainable brand, look at other channels to expand to.”

Put on your thinking hats!

Get creative!

Build something!

HappySelling!!

#b2b #b2c #sales #entrepreneurship #business

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America, August, Apple, Amazon – A’s & the Aces!

You must have read the news, I am sure.

Apple became the first $ 1 Trillion company in terms of market valuation in August this year, followed by Amazon, the second $ 1 Trillion company.

What makes Apple & Amazon tick?

One thing I am sure, they are focused on Customer Experience & making lives simpler for their customers.

Daniel Martins, an independent researcher says: “It’s too high of a bar to assume that they’ll succeed at everything that they do.” “But at the same time, I think Amazon is the best combination in the world of the scale of a large company and that entrepreneurial DNA with the spirit of a startup.”

So, that’s the secret.

It is reported that Apple took long to reach there whereas Amazon sprinted to get there. Amazon took 3 months to cover the last 200 billion whereas Apple took 15 months to do the same, news agencies reported.

Apple was founded in 1976 & Amazon in 1994.

Amazon generates an annual revenue of 178 Billion & in 2018 it may make a paltry sum of 8.5 Billion as profits. It employs around 550,000 people worldwide.

While there are differences between these two Trillion Dollar Giants, the common thing is this: They both know how to market and sell.

Jeff Bezos = Bill Gates + Warren E. Buffett, in terms of Net Worth.

Between Apple and Amazon, one sells at a premium whereas the other lowers prices consistently. You know who.

Some ideas to follow:

  1. If you do Marketing right, everything will fall in place.
  2. Create great Customer Experiences.
  3. Create excitement – on your products & services – and for people to work with you
  4. Have an entrepreneurial DNA.
  5. Have the spirit of a start-up.
  6. Be agile. Respond faster.
  7. Make lives simpler, better & a lot easier.
  8. Sell your dreams. Products will follow.
  9. Create a community of believers.
  10. Last but not the least: You can even start today. And Create. [I didn’t say “Compete”, for a good reason.]

Happy Creating!

Happy Selling!!

#sales #startup #ideas #marketing #branding

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Sales at zignalytics .com for any help in Marketing / Sales / CRM.