In the fast-paced world of sales, meeting and exceeding your targets is not just a goal; it’s a necessity. If you’re looking to boost your sales and streamline your processes, you’re in the right place. We’ve got a comprehensive playbook to help you achieve just that, and it all starts with Zoho CRM. Let’s dive … Read more
Winning 100 customers in just 60 days may sound like a lofty goal, but with the right strategies, it’s entirely achievable.
Account-Based Marketing (ABM) is a marketing strategy that has been gaining a lot of traction in the B2B sales world over the past few years. It is a highly-targeted approach that involves tailoring marketing efforts towards specific high-value accounts instead of focusing on a broad audience. In this blog post, we will explore the benefits … Read more
That was a publishing company. They were our customers. But no one had visited them in years. One fine day, I visited them. I was allowed to meet the owner. He wasn’t talking at all. “Hmm”, “ok”, and “right” were the replies I got. It is quite natural. You sell. Then you don’t turn up … Read more
When I started my career in Sofware Sales, I had a colleague who was good at generating leads but not so good at closing them. His strength & weakness was this: Sharing too much information & knowledge with the prospect. And confusing them. Enter 2022. The buyer completes a large part of his journey before … Read more
Years ago, Ponds Talcum Powder was selling in huge quantities in Namakkal/Salem area in Tamilnadu. It was unusual. So, they set out to find the reason for this. You will be surprised/shocked to know the truth. Here is the truth: It was an industrial belt. There were many trucks & workshops. These workshops were buying … Read more
How to build #trust, when meeting a new client? Be genuine. Do not rush things. Don’t give a sales talk. Get to know them better. Add value. These are some of the things that can help us build trust. But it’s not done in a single call. The work ethic we display, the respect we … Read more
If you want to connect with someone you don’t know, here is a tip: First follow them. They will get a notification that you followed them. They will look at your profile and if they are interested, they will follow you back. If they follow you back, you know they are interested. Now, you can … Read more
Once I was pretty late into an Account. The deal was almost signed when I entered. I couldn’t change it. Then something happened. I did the unusual.First, I didn’t walk away. Then, I didn’t give up. Instead, I kept in touch. I shared some interesting anecdotes from other customers. Over time, I became the most … Read more
How are you? That’s weird & not what you should be asking your prospects or customers. It doesn’t mean anything. Certainly not a conversation starter. For you to have a fruitful discussion over phone or in person, you need to engage your customer in a way that sparks his or her interest. If you understand … Read more