I am not sure if you had seen this tweet from Burger King that actually asks its customers to buy from McDonalds. Here it is:
This is not the first time that a brand has shown some love for its competition.
During Aug 2018, when swedish furniture giant IKEA entered India, online furniture retailer Urban Ladder welcomed them with a tweet and a video. Please see below:
— Urban Ladder (@UrbanLadder) August 9, 2018
Keep your #competition close to you and your #customers closer to your heart!
#b2c #b2b #sales #innovation #creativity #changethegame