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“Somebody belongs somewhere”

“Somebody belongs somewhere”.

What? Say that again.

In this day & age, we are still seeing inequalities of all kinds in employment. Recently, a fast-food major, tweeted something that was not in good taste. I was shocked to see that.

So, you will do anything to get clicks. Right?

Utterly wrong. And so cheap.

Does anyone in these companies think before starting such a campaign?

In this internet age, brands can kill themselves in a matter of few seconds. With wrong judgement. With poorly written copy. With arrogance. With position of power. While underestimating the power of the medium that they use, to run the very same campaigns.

How great brands get wiped out? Think about it.

Customers will forgive you for anything that you had committed. What they won’t forgive is this: How bad you made them feel while dealing with you. For ex, that tweet by this fast-food major made them lose all the women as their customers, in a matter of seconds. Did I say they tweeted on International Women’s day? Yes, they did.

Arrogance: In one-word, if I have to sum it up all, this is that.

I look at it as an opportunity for all small & upcoming brands to make a name for themselves.

Personally, as a shopper, I will buy from smaller brands or brands that treats it’s customers like God. It’s a win-win.

What do you think?

#marketing #b2c #b2b #sales #campaign #adcopy

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Healthy Competition!

I am not sure if you had seen this tweet from Burger King that actually asks its customers to buy from McDonalds. Here it is:

This is not the first time that a brand has shown some love for its competition.

During Aug 2018, when swedish furniture giant IKEA entered India, online furniture retailer Urban Ladder welcomed them with a tweet and a video. Please see below:

Keep your #competition close to you and your #customers closer to your heart!

#HappySelling!!

#b2c #b2b #sales #innovation #creativity #changethegame