“Good Morning, Sir! My name is Kannan & I am calling from XYZ company. And this is regarding the Business Intelligence Solutions we offer. Is this a good time to talk?” That was my cold-calling script many years ago. Nothing wrong with it. But times have changed. Instead of talking about your Product/Service, you need … Read more
As a SaaS business owner, you’re always looking for new ways to promote your product and reach more customers. One way to do this is by implementing a multichannel marketing strategy. Here’s why: First and foremost, a multichannel marketing strategy allows you to reach your target audience through various channels. The channels are email, social … Read more
Here are ten principles for achieving success. These are some of the lessons learned from my own personal experience. Experience is the best teacher. Takeaways: To your Success! #thoughts #success #kkrocks
My childhood & schooling were all in small towns. But when I started working, I found myself in a city that was [and is] a capital of a state. A few months into the job, I was told to get my own bike. If you are in sales, you need to have one. And you … Read more
???????????????????????????????? ???????? ???????????????? is not only important for the ???????????????????????????????????????????? but also for ???????????????????????? who is not in #Sales. Why am I saying this? I find that people who work in roles other than sales think that it’s not important for them to know how salespeople work. But when you progress in any field, you will … Read more
Start dominating a small market! I didn’t say that. I mean originally. Peter Thiel did. In the book “Zero to One”. What does he mean by that? You should not aim for a large market in the first instance. Instead, focus on a small market and try to dominate that market before you attempt a … Read more
I met a couple the other day in the elevator when I was coming back home after my morning walk. Let me first warn you. Don’t think that I go for a walk daily. I don’t. The couple asked me how long it had been since I had moved in here. Sometime in 2010, we … Read more
Saravanan. That’s the name of the boy who worked as “Office Assistant” [called as “Office boy” in India] at our office. He was a true professional. He understood his job very well. He never wasted a single minute. He was always busy. He had to make coffee, tea, deliver products to customers, and get the … Read more
How many times have we seen ‘just out of college’ kids carrying some books, stopping you on the pathway or door-knocking and saying: “This is not for Sale. This is part of our project. Take a look at this Encyclopaedia. If you buy this, then this book is free. And, normally this is priced at … Read more
That was the time I was running a recruitment consulting business. I had a small team. We were doing sourcing & recruitment of niche skills. That’s when a friend met me in a supermarket store in the neighborhood one evening. All of a sudden, he asked me: How are you making your ends meet, Kannan?” … Read more