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My favourite apps are getting acquired!

The latest in this list is Bigbasket. They got bought over by Tata.

Last month, Urban Ladder was bought over by Reliance.

Slack was bought by Salesforce.

Slideshare was bought long time ago by LinkedIn.

And LinkedIn was then bought over by Microsoft.

Taxi For Sure was acquired long ago by OLA.

Maybe, I have an eye / taste for good products & services.

I am in the wrong trade, I guess.

Maybe, I should become an Investor / #Mergers & #Acquisitions Consultant.

A senior friend was working with an Indian CRM product company.

He quit that company & joined Siebel.

Then, Oracle bought Siebel.

He quit Siebel & joined Agile Software.

Oracle then bought Agile Software. What? Yes, they did!

I think Oracle was following him wherever he went.

He should have become the Head of Acquisitions at Oracle.

Because, he had an eye for excellence. And he was riding the wave.

What #apps are you using?

Your favourite apps like Instagram, Whatsapp were acquired by Facebook long ago.

There is talk of #SuperApp doing the rounds.

Choose your apps wisely.

Don’t put all your eggs in one basket. Unless, your name is Tata.

#b2c #story #brands #marketshare

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Unicorns!

I am sure you have heard/used some of these #Unicorns [those with a minimum $ 1 billion valuation]:

Unicorns
  1. Stripe
  2. Airbnb
  3. Doordash
  4. Dropbox
  5. Coinbase
  6. Instacart
  7. Ginkgo Bioworks
  8. Gusto
  9. Flexport
  10. Rappi
  11. Brex
  12. Gitlab
  13. Checkr
  14. Pagerduty
  15. Segment
  16. Podium
  17. Scale
  18. Faire
  19. Twitch
  20. Weave
  21. Amplitude
  22. PlanGrid
  23. Mixpanel
  24. Benchling
  25. Boom
  26. Front
  27. Cruise
  28. Optimizely
  29. Meesho
  30. LendUp
  31. MessageBird
  32. mbx Systems
  33. Standard
  34. Embark
  35. The Athletic
  36. Sendbird
  37. Helion
  38. Lattice
  39. Zapier
  40. Scribd
  41. GoCardless
  42. Razorpay
  43. Rescale
  44. Relativity
  45. Equipment Share
  46. Newfront
  47. Ironclad
  48. Influxdata
  49. People.ai
  50. Xendit
  51. Matterport
  52. Webflow
  53. Sift
  54. Easypost
  55. Rippling
  56. Weebly
  57. CoreOS
  58. Cleartax
  59. Clever
  60. Heroku
  61. Lever
  62. Lob
  63. Rigetti
  64. Docker
  65. Paystack
  66. Duffel

Get inspired!

You can build one too!!

#HappySelling!!

#unicorns #onebillion #startups #usd1billion

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New entrant in the Unicorn club!

Another Indian company enters the Unicorn club. Cars24, the preowned marketplace for vehicles has raised $200 million in a Series E funding with a valuation of over $1 billion.

An Editor at a media company writes:
“One more member in India’s unicorns club. Entrepreneurship is alive and well.”

Vikram Chopra, Co-founder & CEO, Cars24 writes:
“Incredible, but we have faced 5 shocks in 5 years of existence. 1) Demonetization, 2) GST implementation, 3) NBFC crisis, 4) BS6 migration, 5) coronavirus”

That’s the difference between the person running the business on the field and the person writing about that business sitting in an AC office, sorry sitting in the bedroom of his home. #WFH

#entrepreneurship #sales #business #challenges

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Narrow the focus!

A delicatessen or deli is a retail establishment that sells a selection of fine, unusual, or foreign prepared foods. Delicatessen originated in Germany during the 18th century & spread to the US in the mid-19th century. [Wikipedia]

17 year old Frederick Adrian DeLuca borrowed $1,000 from family friend Dr. Peter Buck during the year 1965 to start something on his own. Dr.Buck suggested the idea to help DeLuca make money for college to study medicine. DeLuca’s plan was to begin a “fast-food venture that provided a healthful, less fattening bill of fare”. He named it as “Pete’s Submarines,” which sounded like “Pizza Marines”, so they changed the name to “Pete’s Subway.” Eventually in 1968, it was shortened to simply “Subway” as it is known today. They reached 1000 stores in 1987 & 1100 in 1993 when McDonalds had 800 stores that year. In 2018, the company had 43,700 franchisees worldwide. [Wikipedia]

DeLuca decided to focus on one type of sandwich, “the submarine sandwich” when other delicatessens sold a hundred different things from soups & salads to chips, muffins, doughnuts, cookies, ice cream, beer, coffee, tea not to forget the newspapers, cigarettes & lottery tickets.

Today, Subway sells more than just the submarine sandwich. They carry salads, breakfast, sides & drinks to signature wraps. But they are still remembered for the subs. And they are present in a number of countries – from Antigua and Barbuda to Virgin Islands.

When you narrow the focus, you become a specialist in that domain and your customers remember you for that “one thing”.

#Happy Selling!!

b2c #b2b #marketing #sales #brandidentity

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LinkedIn Top Voices 2020: India

LinkedIn Top Voices 2020: India is out. In case you missed it, you can view it here:

https://www.linkedin.com/pulse/linkedin-top-voices-2020-india-abhigyan-chand/

In a world where people, ask you to double tap for a surprise or copy paste others’ stories or narrate stories about how they gave a job to the most deserving candidate or ask you to click on these icons – “like” or “celebrate” or “support”, if you like working from home or office or both, here is a list of people who genuinely drive engagement on their posts with their insights and tips in their domain.

If you are not following them, you should, depending on your interests.

LinkedIn has released Top Voices 2020 in various categories:

  1. Data Science and AI
  2. Design
  3. Education
  4. Entrepreneurship and Small Business
  5. Equity in the Workplace
  6. Finance and Economy
  7. Frontline Health Care
  8. Frontline Retail
  9. Job Search and Careers
  10. Marketing and Advertising
  11. Sales
  12. Sports
  13. Technology

Also, LinkedIn has released lists region wise.

Here is the complete list: https://www.linkedin.com/pulse/linkedin-top-voices-2020-meet-professionals-driving-todays-roth/?published=t

#HappyLearning

#HappySelling!!

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#tech in #sales

Young couple. Jus’ married. That was their first movie together [b’cos it was an arranged marriage]. They went to the theater early, to beat the crowd. Stood in the queue & asked for corner seats when they reached the counter.

Not anymore. You can book seats of your liking online. Thanks to #technology.

You make your own pizza online & get it delivered in flat 30 minutes. You use their kitchen as if it is your own.

You assemble your own computer online. Dell revolutionized this concept long long ago. #directmarketing

In future, you will make your own coffee in your coffeemaker @ your home. You are already doing that. Aren’t you? What’s the difference, you ask. I hear that.

You will start brewing your coffee @ your home just before you leave from office. It will be ready when you get home. Just the way you like it.

And the AI in your car will look at the traffic & suggest you the best route to take to get home faster, easier, in style & with comfort.

#Sales has changed as well. We have bots answering our customers & taking care of them. Whether they like it or not, we don’t care. Jus’ kidding.

We now know when our #customers are opening our #proposals, how long they looked at it, whom did they forward it to, their email ids, what will be our revenue next Qtr, what our competitors are up to, who our customers are talking to, what’s the latest news about our customers, who in my target segment are ready to buy / looking for products that I sell, what our customers are talking about, what our customers are saying about us etc. We know much.

But as long as emotions & feelings are there with humans, sales cannot be on autopilot. Beyond a point, that is. You still need to sell. At every touch point.

I receive many automated emails. The senders don’t do any homework on me. Why should I then bother to reply?

Your customers have a need to feel special. And they are special, aren’t they?

We can / should use #tools & #tech [b’cos this is 2020] but it is our #humantouch that will make all the difference.

#standoutfromthecrowd

#HappySelling!!

#b2b #b2c #business #entrepreneurship #innovation

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Healthy Competition!

I am not sure if you had seen this tweet from Burger King that actually asks its customers to buy from McDonalds. Here it is:

This is not the first time that a brand has shown some love for its competition.

During Aug 2018, when swedish furniture giant IKEA entered India, online furniture retailer Urban Ladder welcomed them with a tweet and a video. Please see below:

Keep your #competition close to you and your #customers closer to your heart!

#HappySelling!!

#b2c #b2b #sales #innovation #creativity #changethegame