Years ago, Ponds Talcum Powder was selling in huge quantities in Namakkal/Salem area in Tamilnadu. It was unusual. So, they set out to find the reason for this. You will…
Known Universe. In Marketing/Sales, it simply refers to a database of companies. When you start building your list, you normally start off with this database. Let's call them suspects. Next,…
Can you believe this? I just received an email from someone. [Fortunately, it was identified as SPAM and was in the spam folder.] It read something like this: " Hi…
How many times have we seen 'just out of college' kids carrying some books, stopping you on the pathway or door-knocking and saying: "This is not for Sale. This is…
In many ways, Recruitment resembles Sales and vice-versa. There are many commonalities between the two. Selling is involved in both professions. That apart, searching is also common to both. You…
He was an Operations executive from the Logistics & Supply Chain Domain. His company does "business and advisory consulting for transformation, growth, cost reduction across manufacturing, logistics and supply chain…
My Wife, Son & I were travelling back to Bangalore from Chennai in a night train once. We got in to the train about 15 minutes before departure. That's because…
I instantly liked my friend's job & wished I had such a job too. My friend & I studied Mechanical Engineering together in college. We used to do 'Joint Study'…
That was one of the big IT Companies in India. People there had devised unscrupulous & unfair trade practices. This story dates back to 2003-04 times. That was the time…
My worst ever experience with a prospect. Like everybody else, I too write about only my good experiences. But the truth is that the bad experiences teach us what they…