A friend called me last Sunday. We spoke after a gap of few years. After exchanging pleasantries, he asked me what I get from one particular social media network. Well, I am sure, he has seen me sharing some great content [or so I think, what do you say] from time to time. Writing great… Continue reading Social Selling!!
That was a specialty chemicals company. They produced PP [Polypropylene] & HDPE. They were evaluating an ERP Software. I had completely forgotten my Mechanical Engineering when I met this client. I had to learn Discreet Manufacturing & Process Manufacturing & the difference between the two. To keep it short & simple, this client had process… Continue reading Selling to Engineering Companies is……a different ball game!
I instantly liked my friend’s job & wished I had such a job too. My friend & I studied Mechanical Engineering together in college. We used to do ‘Joint Study’ often during college. He often made everything look easy & simple. I thoroughly enjoyed studying with him. We graduated. We parted ways. He was fortunate… Continue reading One of a kind Sales Strategy that I stole from a friend!
They say you need to attach “emotions” to your sales pitches. Ok, if you don’t do pitches, you must tell stories. Whatever it is, you still need to sell. And “Emotions” will help you sell big time. Presenting facts are important. Just the facts alone don’t sell. Look at these: We are no.1 vendor in… Continue reading Emotional Selling!
In my first job, I used to sell two or more competing products in any category [MS Office Vs Lotus Smartsuite, MS Exchange Vs Lotus Domino [notes], MS SQL Vs Oracle WG / Ent, Scala Vs Oracle Apps etc]. In such a scenario, I was more successful, when I probed deeper & then suggested a… Continue reading How to become a consultant?
Once, I was pretty late into an Account. The deal was almost signed when I entered. Can’t change it. But I did the unusual. I didn’t walk away. Instead, kept in touch. Shared some interesting anecdotes from other customers. Over time, I became the most trusted advisor. The customer wouldn’t buy anything without consulting me.… Continue reading Add Value, not Tax!
Many years ago, in my first job, when I met a prospect in Chennai, India, in a Quasi Government Agriculture related Organization, I had no idea of the term “aligning with the prospect” etc but I did just that without actually knowing what it is. I first met the prospect at a time when they… Continue reading This is what I did to win the customer’s trust
First of all, what is an open ended question? An open ended question is one that cannot be answered with a simple “yes” or a “no”. The person who is answering has to answer in his or her own words. These are questions that begin with a how, when, where, what, why. On the contrary,… Continue reading Open Ended Questions to ask your Prospects
Why should you become a Trusted Partner of your customer? Because, that is the only way you can do business with him/her. Trust can win you business and keep you in business. Old school techniques in Sales do not pay off anymore. So, things like smooth talking, hard persuasion, piling on the prospect, under-cutting, anti-marketing,… Continue reading 20 steps to becoming a “Trusted Partner” of your customer
What is Consultative Selling ? Customers’ needs or pain points forms the focal point of the sale. Your product or service does not. You ask open ended questions and listen. In the process, you learn what is the pain point or needs of the customer and you propose a solution to address that pain point.… Continue reading Why I love consultative selling and you should too…..