In this post, we’ll discuss the 5 key metrics every small business owner should track regularly to stay ahead of the game. You can make informed decisions that drive growth and success by focusing on the right metrics.
Introduction: How to use Marketing Analytics to grow your business? In this post, let’s uncover that. The following tips can be quite helpful when it comes to effectively using analytics for marketing decisions. Let’s explore some valuable insights and considerations to enhance your analytics approach: 1. Segmentation and Persona Analysis Keywords: Segmentation, Buyer Personas Consider … Read more
Introduction: In today’s fast-paced digital landscape, staying ahead of the competition requires more than just intuition and guesswork. It’s all about making informed decisions backed by data, and that’s where marketing analytics steps in. In this blog post, we’ll demystify marketing analytics and show you how to harness its power to make data-driven decisions that … Read more
If you own a SaaS (Software as a Service) business, it’s crucial to have a customer retention strategy in place. Here’s why: In conclusion, having a customer retention strategy is essential for any SaaS business. It leads to increased customer lifetime value, reduced churn rate, improved customer satisfaction, competitive advantage, cost-effectiveness, and valuable analytics and … Read more
As a sales or marketing professional, you know that acquiring new customers is important for growing your business. But did you know that retaining existing customers can be even more valuable? Customer lifetime value (CLV) is a metric that measures the total amount of money a customer is expected to spend with your business over … Read more
That was one of the big IT Companies in India. People there had devised unscrupulous & unfair trade practices. This story dates back to 2003-04 times. That was the time I had just started my business. I was into pure play IT Consulting. But it didn’t take off. Some clients asked me if I can … Read more
The latest in this list is Bigbasket. They got bought over by Tata. Last month, Urban Ladder was bought over by Reliance. Slack was bought by Salesforce for $ 27.7 Bn. Slideshare was bought long time ago by LinkedIn. And, LinkedIn was then bought over by Microsoft. “Taxi For Sure” was acquired long ago by … Read more
#Perspective roughly means “a feeling or opinion about something or someone” according to the dictionary. In other words, it’s a viewpoint or standpoint. It has something to do with a person’s cultural background, age, qualification, experience etc. Now, what is perspective in #sales? It is the seller’s point of view. According to a 2018 #CSO … Read more
Are you maximizing your revenue potential with your clients? Are you extending your Customer Life Cycle? Are you able to acquire net new clients, retain them and most importantly are you able to improve your profitability? Are you engaging your clients enough to drive their buying behaviour and get their mind share? Are you able … Read more