In case you are running email marketing campaigns for your company:
Do you profit enough from your email marketing campaigns? Is your email marketing campaign delivering the desired results? Are you ensuring that your email is delivered to the inbox and not to the junk folders? Are you able to track the click through open rates [CTOR] and conversion rates? Do you know which days in the week are best suited to execute your email marketing campaigns?
Are you able to integrate your marketing campaigns and results with your CRM? What email metrics and web analytics you wish are available to you? Do you use smart tools to manage your PPC Campaigns or Search Marketing? Do you wish you had an integrated tool to run all your marketing campaigns – email marketing, web, search engine marketing, social media marketing and also analyze the results so that you fine tune your next campaign for better ROI ?
These campaigns help in Identifying, Acquiring and Retaining customers, in the smartest and the most economical way. Period.