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What makes a good story?

My wife, son & I are big fans of Mr.Harold Finch, Mr.John Reese, Ms.Root, Ms.Shaw & Mr.Fusco.

These people save people who are in danger by risking their own lives. They are selfless, true patriots, good at heart, efficient & fast. We will not hesitate to recommend them to anyone.

We finished watching the last episode of the last season of #PersonOfInterest on Prime yesterday.

That’s, only the second time so far. With Covid-19 still restricting our social lives, that’s not a surprise.

We love the series. Yet, we are unhappy with certain parts of the story. We wanted the team of protagonists to win all the time. I hope #JonathanNolan takes note of this. 🙂

Here’s the snapshot of the #Story:

Harold builds “The Machine”, an AI that gets its feed from the Gov data, public cameras et al. It watches people, sees violent acts of terror, identifies the danger to people & then segregates those numbers [social security] into relevant & irrelevant [b’cos gov considers them so], sends relevant numbers to the Gov & irrelevant numbers to Harold’s team, who then get into the act of saving them.

The storytelling in this TV series keeps you on the edge of your seat & is definitely worth emulating in our marketing stories, to capture our customers’ attention.

Dissecting it further, I think, the framework for a story is:

  1. You need a purpose. [borrowed that term from Harold].
  2. You need problems to solve.
  3. You should become God. Ok, you become a saviour of sorts.
  4. But let them be the hero of your story. Or identify themselves with the hero.
  5. Show proof, maybe case studies.
  6. Be honest. Let truth be told. Flaws can remain. We are just humans after all.

Happy Storytelling!!

#HappySelling!!

#b2b #sales #marketing #business

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It’s Transformation, which your prospects seek

Creative Stories

Your Prospects are not seeking a Commodity but are seeking Transformation. The route to the transformation does not matter much as long as the Transformation is guaranteed in a specific time frame. Transformation means “a marked change in form, nature, or appearance.” A metamorphosis, in essence, is what your prospects are seeking. For ex, from a caterpillar to a butterfly.

Whether you sell products or services or both, it is not that which you are selling that your prospects are seeking. Instead they are seeking transformation and if your product / service guarantees that, then you have a deal. Please get this.

Your prospects have some dreams and are vigorously chasing them. And if your product / service helps in realizing those dreams, then they will buy. Say for ex, if you are selling cars and your prospects dream is to acquire a status and if one of your vehicle categories satisfies that and you are able to communicate visually how that will improve his or her status, then you have a sale. Prove it to them that it helps them realize their dreams and they are going to have a transformation. And a lifetime achievement. And let them know how they are going to break records and create new ones.

How to sell a dream. Here are some tips:

  1. Story Telling: You should look deeper and you will have a story to tell. Make it appealing with plenty of visuals. Because a picture is worth a thousand words. Somewhere, in the story, there should be a connect to the dreams of your prospect and how you can help realize that.
  2. Focus on their dreams and the transformation they are seeking.
  3. Highlight the losses if dreams are not realized.
  4. Focus on the benefits of the transformation.
  5. Connect your product / service at this instance and prove how it is going to help in the transformation.
  6. Visualize the transformation and clearly communicate that vision to the prospect.
  7. Use metaphors to make the prospect experience it, in his / her subconscious mind.
  8. State and then Repeat the salient features. But only through stories.
  9. Create characters in your story that the prospect can identify with.
  10. Be human. Not a robot. Because you are talking to humans and not robots.

Happy Selling !! err Happy Story Telling !!