Introduction: In today’s digital age, successful marketing is all about connecting with your audience on a personal level. Gone are the days when one-size-fits-all marketing messages ruled the roost. To thrive in the competitive landscape, businesses must adopt customer segmentation strategies that allow them to tailor their marketing efforts to individual preferences and needs. In … Read more
Introduction: In today’s fast-paced digital landscape, staying ahead of the competition requires more than just intuition and guesswork. It’s all about making informed decisions backed by data, and that’s where marketing analytics steps in. In this blog post, we’ll demystify marketing analytics and show you how to harness its power to make data-driven decisions that … Read more
Segmentation is the process of identifying customer needs, buying pattern, buying behaviour and also studying demographics. Sending mass email blast is very old-fashioned and does not produce the desired results. Hence, one needs to send targeted emails that generate interests and hence improve conversions. A campaign that uses segmenting based on past behavior, such as … Read more