In my first job, I sold software. There was no marketing team. So, we had to generate our own leads. We had a database of companies and decision-makers in MS…
I ask the #inbound #prospects: Why do you want to buy our product now?What are you planning to achieve?What are you currently using?Is it possible to use Google sheets or…
Buying Signals are nothing but hints that the customer sends out [knowingly or unknowingly] during the sales process. If we are alert we will be able to catch it. Sometimes,…
What's the difference between Love marriage & Arranged marriage? Let us see this and find out how it is relevant to Sales situations. Keep that thought at the back of…
Years ago, Ponds Talcum Powder was selling in huge quantities in Namakkal/Salem area in Tamilnadu. It was unusual. So, they set out to find the reason for this. You will…
Known Universe. In Marketing/Sales, it simply refers to a database of companies. When you start building your list, you normally start off with this database. Let's call them suspects. Next,…
How many times have we seen 'just out of college' kids carrying some books, stopping you on the pathway or door-knocking and saying: "This is not for Sale. This is…
My Wife, Son & I were travelling back to Bangalore from Chennai in a night train once. We got in to the train about 15 minutes before departure. That's because…
I instantly liked my friend's job & wished I had such a job too. My friend & I studied Mechanical Engineering together in college. We used to do 'Joint Study'…