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Narrow the focus!

A delicatessen or deli is a retail establishment that sells a selection of fine, unusual, or foreign prepared foods. Delicatessen originated in Germany during the 18th century & spread to the US in the mid-19th century. [Wikipedia]

17 year old Frederick Adrian DeLuca borrowed $1,000 from family friend Dr. Peter Buck during the year 1965 to start something on his own. Dr.Buck suggested the idea to help DeLuca make money for college to study medicine. DeLuca’s plan was to begin a “fast-food venture that provided a healthful, less fattening bill of fare”. He named it as “Pete’s Submarines,” which sounded like “Pizza Marines”, so they changed the name to “Pete’s Subway.” Eventually in 1968, it was shortened to simply “Subway” as it is known today. They reached 1000 stores in 1987 & 1100 in 1993 when McDonalds had 800 stores that year. In 2018, the company had 43,700 franchisees worldwide. [Wikipedia]

DeLuca decided to focus on one type of sandwich, “the submarine sandwich” when other delicatessens sold a hundred different things from soups & salads to chips, muffins, doughnuts, cookies, ice cream, beer, coffee, tea not to forget the newspapers, cigarettes & lottery tickets.

Today, Subway sells more than just the submarine sandwich. They carry salads, breakfast, sides & drinks to signature wraps. But they are still remembered for the subs. And they are present in a number of countries – from Antigua and Barbuda to Virgin Islands.

When you narrow the focus, you become a specialist in that domain and your customers remember you for that “one thing”.

#Happy Selling!!

b2c #b2b #marketing #sales #brandidentity

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Focus Focus Focus !!

That’s the Mantra for Success in Sales.

“Keep your eyes on the prize. Post your goals. Stay focused on your dreams and they will become reality.” – Jeffrey Gitomer

How to get your Focus back:

  1. Write down your goal. Print it. Keep it on your desk. Let it keep inspiring you to take action every second.
  2. What will you get if you achieve your goal?
  3. Are you able to visualize the end result?
  4. How important is this goal to you?
  5. What should you do to get there? Think about it.
  6. Write down the steps involved in reaching your goal.
  7. Think about what is stopping you from jumping to Step no.1.
  8. Is it fear of failure? Or is it Procrastination?
  9. They say half the job is done when you start doing it. So, Start doing it. Right now.
  10. Don’t wait to get perfect to start. Perfection is a work in progress. Start with what you have right now. Start with where you are right now.

“Procrastination is the bad habit of putting off until the day after tomorrow what should have been done the day before yesterday.” Napoleon Hill