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Cold call by an Edu Tech Co.,

I received a call from an education technology company recently. The lady who called said that she is calling from an xyz company. She then went on to say that we had made an inquiry regarding their coding classes. I said “we didn’t”. She insisted we did and asked me to check.

I patiently told her that we had enrolled our son into one of their programs at our apartment few years ago. Told her we didn’t like it after one or two classes and hence opted out immediately and that we had a tough time getting back the money paid. It was such a bad experience. But we never made any inquiry ever after. Told her that maybe they have the name & mobile number from that campaign.

Neither did she listen to that story, nor did she feel sorry for that bad experience. Instead, she went on saying that we had made an inquiry, but that wasn’t true. I normally encourage such cold callers. But, I had to disconnect this call since she yelled at me. Yes, she did.

I am lost. To what extent will these edutech companies go to get customers?

They are doing more damage by making such calls.

My advise to them:

  1. Teach your sales people before you teach others.
  2. Listening is an art. Learn that first.
  3. Be professional.
  4. Don’t yell at customers, even if they are wrong.
  5. Try and give a good customer experience.
  6. Turn a bad experience into a good one.
  7. Don’t miss out on an opportunity to delight your customers.

#HappySelling!!

#b2c #sales #coldcall