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“Somebody belongs somewhere”

“Somebody belongs somewhere”.

What? Say that again.

In this day & age, we are still seeing inequalities of all kinds in employment. Recently, a fast-food major, tweeted something that was not in good taste. I was shocked to see that.

So, you will do anything to get clicks. Right?

Utterly wrong. And so cheap.

Does anyone in these companies think before starting such a campaign?

In this internet age, brands can kill themselves in a matter of few seconds. With wrong judgement. With poorly written copy. With arrogance. With position of power. While underestimating the power of the medium that they use, to run the very same campaigns.

How great brands get wiped out? Think about it.

Customers will forgive you for anything that you had committed. What they won’t forgive is this: How bad you made them feel while dealing with you. For ex, that tweet by this fast-food major made them lose all the women as their customers, in a matter of seconds. Did I say they tweeted on International Women’s day? Yes, they did.

Arrogance: In one-word, if I have to sum it up all, this is that.

I look at it as an opportunity for all small & upcoming brands to make a name for themselves.

Personally, as a shopper, I will buy from smaller brands or brands that treats it’s customers like God. It’s a win-win.

What do you think?

#marketing #b2c #b2b #sales #campaign #adcopy

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Digital Marketing Campaign

Today the marketers who use integrated digital marketing tools are successful. First, let us talk about online marketing Vs offline marketing. Marketers know and say that half of their marketing dollars is wasted. But in offline marketing, they don’t get to know which half is wasted. This problem has been fixed in online marketing. Marketers can get to know which half is wasted and hence fine tune their next campaign accordingly. The other reason to move to online marketing is because that is where most people are.

You can be called a Data Driven Marketer if you use data to base your decision instead of your gut feel. Using Web Analytics, you will be able to gather data on how people interact with your campaigns and website and you can use this information to drive better performance.

Your Online marketing tools essentially should have the following features:

  1. Should be able to drive traffic to your website using a email marketing solution
  2. Should be able to monitor and improve email deliverability
  3. Should be able to nurture leads and gain conversions through personalized follow-up campaigns using dynamic content according to the demographic attribute of the clients or the site behaviour of the clients and visitors.
  4. Manage and optimize your pay-per-click advertising campaigns from a single interface.
  5. Maximize conversions by developing dynamic and personalized landing pages.
  6. Analyze and refine your online marketing campaigns with deep and real-time reporting.
  7. From the start of the email campaign or a click on the ad campaign till the conversion on your website, the data needs to be integrated.