If you have to thrive in Sales, you should read, read and read. There are various benefits of reading – improving concentration, reducing stress, enhanching knowledge, building skill in a particular area, improving memory, improving vocabulary etc. In general reading is good for everyone. But it is a must for Sales people. Let us take a look.
How will reading help in Sales?
You will become a thought leader in your specialization.
You will improve your selling skills.
You will improve skills in your area of work.
You will be able to articulate well during the Sales Process.
You will become a great StoryTeller.
Customers will consider talking to you first when they are looking for help.
You will be able to take the discussion from a transactional level to another level.
Your personal branding will soar to greater heights.
You will find newer ways to engage with your customers.
It will not be an exaggeration, if I then say, Only a voracious reader will win “The Best Sales Person of the Year” award.
What books did you read recently? Share it with us at: sales at zignalytics.com