Before I buy any book, I find out what other books customers have bought.
This has become a habit for me from the time Amazon started telling me “customers who bought this also bought this…”.
That sends me back to the time I was selling Data Warehousing solutions back in 2000. And the example everyone was quoting back then was: “why are infant’s napkins selling high along with beer bottles on a Friday evening and when placed next to the beer bottles”. We have grown much from that these days with big data.
Coming back to books and why I look at other books: That gives me an understanding on what to expect. Also, I read what others have had to say about the book, in the first two pages or on the back cover: It is like watching a trailer on Prime Video or Netflix to assess the quality that you can expect. You may even find one or two of your favorite authors talking about the book, for sure, and that will immediately help you decide whether to buy the book or not. Mostly, you will read it. With a good outlook and mindset. And you will get what you should get out of the book.
What has been your experience?
Share it in comments.
Also, are there any tips for quick reading?
And what are you doing to retain what you have read?
Are you taking some notes or writing some take away from your reading?
I have had people ask me “what’s the new book that I am reading” or “what’s the best sales book I have read” etc. The take away and how the book has impacted will help in this kind of a conversation and you will always have many interesting things to share with your customers.
If you have to thrive in Sales, you should read, read and read. There are various benefits of reading – improving concentration, reducing stress, enhanching knowledge, building skill in a particular area, improving memory, improving vocabulary etc. In general reading is good for everyone. But it is a must for Sales people. Let us take a look.
How will reading help in Sales?
You will become a thought leader in your specialization.
You will improve your selling skills.
You will improve skills in your area of work.
You will be able to articulate well during the Sales Process.
You will become a great StoryTeller.
Customers will consider talking to you first when they are looking for help.
You will be able to take the discussion from a transactional level to another level.
Your personal branding will soar to greater heights.
You will find newer ways to engage with your customers.
It will not be an exaggeration, if I then say, Only a voracious reader will win “The Best Sales Person of the Year” award.
What books did you read recently? Share it with us at: sales at zignalytics.com