Web Analytics & Data Driven Marketing

Web analytics is the process of analyzing the behaviour of website visitors. The effective use of Web analytics enables a business to attract more visitors, improve the experience of Website visitors, retain or attract new customers and increase the dollar volume each customer spends. It is not sufficient if you just track only open rates… Continue reading Web Analytics & Data Driven Marketing

E-mail Marketing

The runaway success of social media is great news for us as marketers. Social Media has the potential to engage your customers like never before. And Email Marketing is still one of the best options to engage your customers. Email from a trusted source get higher open rates; faster, better response rates; and quicker conversions… Continue reading E-mail Marketing

Pay Per Click [or Search Engine Marketing or SEM]

Smart PPC Management is the need of the hour. PPC or pay per click is the most discouraging forms of online marketing. You would be competing on thousands of keywords without knowing which ones are worthy. You need a tool that can save your precious time and simplify your search marketing by running all your… Continue reading Pay Per Click [or Search Engine Marketing or SEM]

Digital Marketing Campaign

Today the marketers who use integrated digital marketing tools are successful. First, let us talk about online marketing Vs offline marketing. Marketers know and say that half of their marketing dollars is wasted. But in offline marketing, they don’t get to know which half is wasted. This problem has been fixed in online marketing. Marketers can… Continue reading Digital Marketing Campaign

Positioning

In an overcrowded market, it would be difficult to position a product or a service unless you stand out with a unique communication strategy addressing your target market. The communication should create a niche for your product or brand in the minds of the clients. Let us get the facts straight. If there is a… Continue reading Positioning

Target Market

After Segmentation you are more likely to address the Exact Target Market you actually wanted to than before segmentation. Addressing the target market is more important on two counts – one you don’t want to address customers who are either not interested in this particular campaign or customers who are not likely to open or… Continue reading Target Market

Segmentation

Segmentation is the process of identifying customer needs, buying pattern, buying behaviour and also studying demographics. Sending mass email blast is very old-fashioned and does not produce the desired results. Hence, one needs to send targeted emails that generate interests and hence improve conversions. A campaign that uses segmenting based on past behavior, such as… Continue reading Segmentation