What makes a content, good?

I understand the difficulties involved in creating good content. Here are some tips for creating good content – be it a blog post / a podcast / a video: Be objective. Keep it short & to the point. Stay on course. Narrate stories. Use humour. Engage audience. Connect with them. Be human. Some errors are… Continue reading What makes a content, good?

Perspective in Sales!

#Perspective roughly means “a feeling or opinion about something or someone” according to the dictionary. In other words, it’s a viewpoint or standpoint. It has something to do with a person’s cultural background, age, qualification, experience etc. Now, what is perspective in #sales? It is the seller’s point of view. According to a 2018 #CSO… Continue reading Perspective in Sales!

My initial days in business!

Those were the days I didn’t know where to start. I had started my consulting business and I was struggling to get clients. I was into pure play IT Consulting. Also, I had partnered with two software product companies then. It wasn’t easy. That was the time, I was asked by some customers if I… Continue reading My initial days in business!