Startups

Crafting Captivating Copy: The Art and Science of Copywriting

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Welcome to essential copywriting for startups. Effective copywriting engages, conveys value, and drives conversions, requiring a deep understanding of the audience and psychological triggers. Startups must focus on benefits over features, embrace simplicity, harness storytelling, and continually test and refine their copy. Through SEO best practices and expert help, captivating copy can lead to significant growth. Happy creating and selling!

The Hustle of a Startup: Tales from a Small Business Owner

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Introduction As a small business owner, the hustle is real. Starting your own company is an exhilarating rollercoaster ride filled with ups, downs, twists, and turns. It’s a journey that tests your resilience, challenges your limits, and ultimately shapes you into a stronger, more determined version of yourself. This is not the first time I … Read more

Why Your SaaS Business Needs a Multichannel Marketing Strategy

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In today’s digital age, a SaaS business needs a multichannel marketing strategy to stand out from its competition. The traditional approach of relying solely on one or two channels to reach out to customers is no longer enough. Instead, a more comprehensive approach is needed to create a broader reach and connect with customers where … Read more

How to launch a new product?

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Do you know what companies like IBM do when they launch a new product? Learn how to launch a new product. In my sales career, I have had the honour of attending a number of product launches. I watched these launches from very close quarters. I was working for a company that was a partner … Read more

Startups that got funded recently!

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Lumafield Beco HealthMatch CertifyOS Anveshan Mojocare [Bangalore] Dryad Rusk Media VTS Octiv Some startups that got funded recently! Celebration time! If your idea is good then you will get funds even if the market is not doing well. Getting funded in uncertain times is a sign or an indication. You may want to think about: … Read more

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