Introduction: In the dynamic world of e-commerce, staying ahead of the competition requires a strategic approach to marketing. One powerful tool that has been transforming the game for online businesses is Klaviyo. If you haven’t explored the potential of this email marketing platform, you’re missing out on a game-changing opportunity to engage your audience and … Read more
Introduction: Are you struggling to turn your leads into loyal customers? In today’s digital age, effective lead nurturing is essential for building strong relationships with potential clients. Fortunately, Marketo, a powerful marketing automation platform, can make this process easier and more efficient. In this blog post, we’ll share valuable tips and tricks to help you … Read more
Introduction: In today’s digital age, successful marketing is all about connecting with your audience on a personal level. Gone are the days when one-size-fits-all marketing messages ruled the roost. To thrive in the competitive landscape, businesses must adopt customer segmentation strategies that allow them to tailor their marketing efforts to individual preferences and needs. In … Read more
Introduction: How to use Marketing Analytics to grow your business? In this post, let’s uncover that. The following tips can be quite helpful when it comes to effectively using analytics for marketing decisions. Let’s explore some valuable insights and considerations to enhance your analytics approach: 1. Segmentation and Persona Analysis Keywords: Segmentation, Buyer Personas Consider … Read more
Introduction: In today’s fast-paced digital landscape, staying ahead of the competition requires more than just intuition and guesswork. It’s all about making informed decisions backed by data, and that’s where marketing analytics steps in. In this blog post, we’ll demystify marketing analytics and show you how to harness its power to make data-driven decisions that … Read more
Introduction: In the fast-paced world of sales, leads can quickly go cold, but that doesn’t mean they’re lost forever. Re-engagement tactics for sales teams help breathe new life into stale leads and turn them into valuable customers. In this blog post, we’ll explore effective strategies to help you rekindle the interest of dormant prospects and … Read more
First of all, what is Broad Data & Deep Data? An Introduction: In the fast-paced world of marketing, data plays a vital role in driving successful campaigns and staying ahead of the competition. Two types of data that marketers rely on are broad data and deep data. Understanding these concepts is essential for leveraging the … Read more
LinkedIn 101: Add value without asking for anything in return. Don’t pitch ever. It doesn’t work. Find your target segment on this platform. Like, comment, & share their posts. Do it genuinely. Don’t overdo it. Find something important for your target segment & share it with them. This is nothing but adding value. You get … Read more
“Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period.” Source: Wikipedia, https://en.wikipedia.org/wiki/Customer_profitability How many times have you heard of this? The Pareto Law … Read more
There were two brothers. Their dad had passed away. Now, the property left by the father had to be split between the two sons. Left to themselves, they will fight with each other. Even if they don’t fight, they will be left with some unhappiness. But there’s a way out. What’s that? Just hang on … Read more