35 Effective Strategies for Acquiring 100 Customers Within 60 Days
Winning 100 customers in just 60 days may sound like a lofty goal, but with the right strategies, it’s entirely achievable.
Sales Call
Harnessing Empathy: The Key to Sales and Marketing Success
Empathy: A Powerful Tool for Sales and Marketing Success Empathy is crucial in sales and marketing, as it allows businesses to understand and connect with their customers on a deeper level. Understanding Customer Needs By empathizing with customers, sales and marketing professionals can identify their pain points, desires, and motivations. Crafting Targeted Messaging Empathy enables … Read more
Build Trust, first & foremost!
Selling on LinkedIn is no different from selling offline. We still have to build trust. Finding out who is the decision maker or who heads IT department [or EDP as it was called during the dinosaur era] from the receptionists is obsolete. You do the searches on LinkedIn. But that’s where the difference ends. Rest … Read more
How-to guides & other tips!
You should show up daily! That’s how I built relationships with my #customers. I didn’t put any sales pressure, ever. Instead, I was sharing something that they didn’t know. They appreciated it. Over time, I became their go-to man. Even if you are not in #Sales, you can still apply this in your field of … Read more
Customer Relationship matters!
In my first job [Software Sales], I had a very knowledgeable colleague who was too good at opening doors in accounts. Customers were interested in listening to him. The way he spoke or presented a solution or an approach to a solution was very interesting. You would want to listen. You would even start developing … Read more
Cold Calling! What to say?
Cold calling is not easy. You have brainstormed with your colleagues. Identified your ICP – Ideal Customer Profile. You have created a target segment based on that. Searched the web, scraped data, qualified based on your criteria and you have zeroed in on a list of names. The next step is to start cold calling. … Read more
The strategy used by a competitor….
My competitor sold more than I did. Do you know why? In the initial days of my sales career, I sold antivirus software. For a year, we had product specialization at our company. I specialized on AV. [That was not my choice but my manager’s.] The whole market was mine to take. No account restrictions. … Read more
Transcription Assistant!
It was July 2011. A marathon EGM was held at our apartment association. We were finalizing our Bye-Laws. Unfortunately, I was in the Management Committee then. I was the scribe for the meeting. What I wrote became our Bye-Laws. Jus’ kidding. But it’s true. I wrote the minutes of meeting and drafted our Bye-Laws. Bangalore, … Read more
Emotional Selling!
They say you need to attach “emotions” to your sales pitches. Ok, if you don’t do pitches, you must tell stories. Whatever it is, you still need to sell. And “Emotions” will help you sell big time. Presenting facts are important. Just the facts alone don’t sell. Look at these: We are no.1 vendor in … Read more
How I landed my first job…
That was 1992. Landed up in Chennai after my Engg graduation. Took up a Scholarship exam conducted by NIIT. Those days, if you were not studying at NIIT, you were missing something. Got 50% scholarship for 1 year course. Paying them back with this post now. 🙂 NIIT didn’t sell software courses then. They sold … Read more