Introduction: In the world of sales and marketing, capturing the attention of potential customers is crucial for success. Traditional advertising methods are losing their effectiveness, and businesses are seeking new strategies to engage their target audience. One powerful tool that has emerged as a game-changer is storytelling. In this blog post, we will explore the … Read more
Storytelling is an art. Before we learn how to engage your audience using storytelling let us understand why Storytelling is important. When we meet our clients, we can probably use Storytelling to pique their curiosity. As human beings, we are wired to connect with stories. We love stories. From the tales our parents told us … Read more
What do you stand to lose by not using metaphors in your communication? Before I get to that, let me talk about what happens in a typical sales process. We generate leads, qualify them, nurture them & when the timing is right, we take them through the sales process. We expect to move that prospect … Read more
In Jan 1983, Steve Jobs along with Apple employees were at an off-site retreat in Carmel, California. Jobs, to motivate the developers. He offered a maxim: “It’s better to be a pirate than join the navy”. “Being a pirate meant being audacious and courageous, willing to take considerable risks for greater rewards.” The group was … Read more