It is not anymore 1300 character limit for Posts. You now have 3000 characters to play around with. What a relief. I had to express with less words so far. I had to look for words / sentence construction in such a way that I express the maximum in less words. Brevity. Not anymore. I had to change the “and” to “&” and [phew] the numbers to numerals – for example “two” to “2” etc. Sometimes, I had to forego the grammar. At times, I had to write one word sentences.
You have such a huge space now. What will you write about? Please comment.
If your LinkedIn invites are not getting accepted:
You can thank me later.
Hi first name last name,
I saw your recent post on “xyz”. It’s inspiring. I strongly feel that it points me in the right direction.
Please accept my invite. I promise, I will not “sell” you anything ever. Instead, I will get sold. I am already. 🙂
Stay Safe & Rock always,
Char limit: 300
Sometimes, it may be better to send out the invite without a note. It may be accepted. You are the best judge on whether to send an invite or simply follow someone & in case you choose to send an invite, whether to send the invite with a note or not.
In a world where people, ask you to double tap for a surprise or copy paste others’ stories or narrate stories about how they gave a job to the most deserving candidate or ask you to click on these icons – “like” or “celebrate” or “support”, if you like working from home or office or both, here is a list of people who genuinely drive engagement on their posts with their insights and tips in their domain.
If you are not following them, you should, depending on your interests.
LinkedIn has released Top Voices 2020 in various categories:
Before I get to that, in today’s world, you exist only if you are in #Instagram, #LinkedIn, #Facebook etc. Right / Wrong?
Couple of things to do:
Post regularly on your subject matter.
Share other people’s insightful posts. [like this one :)]
Like & Share valuable comments on other’s posts. [I encourage you to start with my post :)]
Have a social media playbook.
Have social media goals.
Create a content calendar.
Stay on course.
LinkedIn Social Selling Index is a measure of how effective you are in:
a) establishing your personal brand
b) finding the right people
c) engaging with insights
d) building relationships
B2B buyers like to deal with Sales professionals who have been referred by someone they know or trust. So, it is important to connect with people in your industry and build trust and confidence. They may be referring you to someone they know who might fit your buyer persona.
Here’s my SSI in this pdf. I dropped from a score of 78 to 72 now. This is computed daily.
You can find yours here: https://www.linkedin.com/sales/ssi
If you want to connect with someone you don’t know, here is a tip:
First follow them. They will get a notification that you followed them. They will look at your profile and if they are interested, they will follow you back.
If they follow you back, you know they are interested.
Now, you can send them an invite to connect.
They will not say “I don’t know”, instead they’ll accept your invitation to connect.
I used to see a veteran walking his dog every morning in our neighborhood. First, I saw him. He saw me. Then I smiled at him. He smiled back. This happened for several days. Then we started saying “Hello, Good Morning”.
We then became friends and spoke to each other. He eventually became someone whom I trusted and consulted for advice. He treated me like his son. I treated him like my dad.
He and his wife even visited our home and invited us for their younger son’s wedding.
It is possible to get to know & network with anyone. Did I say anyone?
You can sell to complete strangers [who else will you sell to], but make them your friends first.
Sale happens when there is an exchange of value & reward. Prior to that become likeable.
People buy from people. They know. And like.
Whatever we did offline to crack into an Account applies on LinkedIn as well.