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What’s your Social Selling Index [SSI]?

Before I get to that, in today’s world, you exist only if you are in #Instagram, #LinkedIn, #Facebook etc. Right / Wrong?

Couple of things to do:

  1. Post regularly on your subject matter.
  2. Share other people’s insightful posts. [like this one :)]
  3. Like & Share valuable comments on other’s posts. [I encourage you to start with my post :)]
  4. Be resourceful.
  5. Have a social media playbook.
  6. Have social media goals.
  7. Create a content calendar.
  8. Be creative.
  9. Be helpful.
  10. Stay on course.

LinkedIn Social Selling Index is a measure of how effective you are in:

a) establishing your personal brand

b) finding the right people

c) engaging with insights

d) building relationships

B2B buyers like to deal with Sales professionals who have been referred by someone they know or trust. So, it is important to connect with people in your industry and build trust and confidence. They may be referring you to someone they know who might fit your buyer persona.

Here’s my SSI in this pdf. I dropped from a score of 78 to 72 now. This is computed daily.

You can find yours here: https://www.linkedin.com/sales/ssi

HappySocialSelling!!

HappySelling!!

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Be Inspired! But don’t copy!

My #content was stolen. [Why am I not happy about it?]

By a Director, Solutions and Services of a computer hardware company that’s also into Doc imaging. The Director is based in California & handles the marketing for the company.

I first received a #LinkedIn request from this person. I accepted. Then after a while, this copying happened.

I am not a guru on #PersonalBranding. But that didn’t stop me from sharing what I knew on the subject.

The first three points I wrote:

  1. How do you want to be perceived?
  2. What should people remember when they think of you?
  3. What do you stand for?

And the Director wrote:

How do you want people to perceive you?

How do you want to be remembered?

What do you want your name to be synonymous with?

———

What a clever lift?

Escaping Google’s punishment. ๐Ÿ™‚

Quotes:

  1. “I don’t worry about people “copying” me. Their next move can’t happen until I make mine.” -Germany Kent
  2. โ€œImitation is the sincerest form of flattery that mediocrity can pay to greatness.โ€ – Oscar Wilde

My advice to this person:

  1. Please be yourself.
  2. Don’t try to be me.
  3. You can’t be me.
  4. Find the real meaning of “copywriting”.

What’s more: This person is writing a book on Personal Branding that is likely to be published soon on #Amazon.

Happy Creating!!

#HappySelling #beinspired

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Establish your personal brand!

Now is the time to build your personal brand. You are an expert in your field of work. If you want everyone in your field of work to know about you or become popular for the work that you do, then you should start writing.

1. You can write articles on LinkedIn. [Great publishing tool]

2. You can write posts on LinkedIn. [Char limit: 1300]

3. You can have a blog site say www.yourname.com and start blogging.

4. Back links: You can build back links. What’s that, you ask. Other websites carrying your blog site link or even a link to your LinkedIn profile page. Why would they do that? If you write for them, they will allow you to write a small bio and there you can have the link to your company website or personal blog site or simply LinkedIn profile page. Who should you start writing for? That’s a good question to ask. You know better. In your field of work, which organization or association is considered as gold standard? Start writing for them.

5. You can write on Facebook too. You can write in the status update area or write “Notes”. Notes is a great publishing tool as well.

6. What to write about? It can be anything that would help your customers. Think of FAQs. “How to” guides. Customer stories.

Happy Writing!

Happy Selling!!

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LinkedIn Tips – while making connection requests

I am not a Guru on LinkedIn. I am a learner. So, you should take my tips like you would consider tips from a friend.

  1. Write a Personal Note when making a Request. Always.
  2. Be Human.
  3. Use Humour, if you can handle it subtly.
  4. Pay Respect.
  5. Appreciate genuinely.
  6. Handle each request specially – with care and attention.
  7. Devote time to understand the member.
  8. Follow house rules of the community.
  9. Say why you would like to connect.
  10. Be cheerful. Smile. It shows up in your messages. Really. ๐Ÿ™‚ Everyone likes to connect with you if you are exuberant.

Stay tuned.

I will post more as I learn more.

#linkedin #tips #sales

Happy Connecting!!

If you like these Tips, click like and share. That will make me do more. ๐Ÿ™‚