Introduction: In today’s fast-paced digital landscape, staying ahead of the competition requires more than just intuition and guesswork. It’s all about making informed decisions backed by data, and that’s where marketing analytics steps in. In this blog post, we’ll demystify marketing analytics and show you how to harness its power to make data-driven decisions that … Read more
There are several powerful open-source data visualization tools available that businesses can use without any licensing costs. Here are some popular open-source data visualization tools: These open-source tools come with vibrant communities, regular updates, and documentation. They provide an excellent starting point for businesses that want to leverage data visualization without incurring additional costs. Moreover, … Read more
First of all, what is Broad Data & Deep Data? An Introduction: In the fast-paced world of marketing, data plays a vital role in driving successful campaigns and staying ahead of the competition. Two types of data that marketers rely on are broad data and deep data. Understanding these concepts is essential for leveraging the … Read more
Let us take a look at Dark Data and see how to unlock it and get valuable insights. There are several tools and technologies that can be used to unlock Dark Data and extract valuable insights. Here are some examples: Data Integration Tools: These tools facilitate the process of combining and consolidating data from various … Read more
???? Shedding Light on Dark Data ???? Have you heard of Dark Data? ???? It’s the untapped potential within your organization’s data archives that remains unanalyzed and unutilized. Let’s bring it into the spotlight! ???? Dark Data refers to the vast amount of information that organizations collect but often fail to analyze effectively. It includes … Read more
I remember the time I met “Countrywide Financial” in Chennai for a software solution for their loan processing team. The interaction, the experience, and the subsequent proposal that the Projects Team & I put together was a learning experience in itself and the lessons learned in the process are not something they teach anywhere. During … Read more
I am sure you know about the upcoming Prime Day Sale & Big Saving Days. I had earlier written a post about why competitors are found next to each other or why do they have a sale around the same time. In case you missed that post, here is the link: But in this post, … Read more
I remember the time when my ex-colleague gave a talk on BI/DW during the year 2000. He was talking about how retail companies are making use of it etc. He quoted an example: How retail outlets are placing nappies & beer bottles next to each other to see the sales soar on Friday evenings. He … Read more
Soon customers will be able to pay for their Coffee using Bitcoin or a fraction of that, of-course. It’s official. Starbucks is teaming up with Microsoft and New York Stock Exchange to let customers pay using their bitcoins to buy the items in stores. CNN Reported this hot news just now. What it tells us … Read more
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