In today's crowded marketplace, it's more important than ever for businesses to have a strong brand identity. Let's take a look at how to build a strong brand identity &…
I am sure you have seen the crying CEO's post on LinkedIn and also the sarcastic post that followed it. Both the posts are not a fit for LinkedIn. That's…
You should show up daily! That's how I built relationships with my #customers. I didn't put any sales pressure, ever. Instead, I was sharing something that they didn't know. They…
I attended a masterclass last evening. The learnings are for a lifetime. Here's the deal: Never speak when your customer speaks. It's rude/impolite & doesn't serve any purpose.Watch your tone…
Empathy in Sales can help you build strong relationships with your clients. If there is an issue, you should ask them: "what's going on?", to understand. Clients do have bad…
Can you believe this? I just received an email from someone. [Fortunately, it was identified as SPAM and was in the spam folder.] It read something like this: " Hi…
Let's see how much you know about Brands. What's common among these brands? BNaturalHomeLitesSavlonMangaldeepCandymanMint-oFabelleSunbeanFarmlandSunrise If you didn't crack it, I am sure you will crack it with the following clue:…
I am sure you know about the upcoming Prime Day Sale & Big Saving Days. I had earlier written a post about why competitors are found next to each other…
What do you stand to lose by not using metaphors in your communication? Before I get to that, let me talk about what happens in a typical sales process. We…
"Somebody belongs somewhere". What? Say that again. In this day & age, we are still seeing inequalities of all kinds in employment. Recently, a fast-food major, tweeted something that was…