“Good Morning, Sir! My name is Kannan & I am calling from XYZ company. And this is regarding the Business Intelligence Solutions we offer. Is this a good time to talk?”
That was my cold-calling script many years ago. Nothing wrong with it. But times have changed.
Instead of talking about your Product/Service, you need to focus on the problems they are facing today. Something like this:
- How are you currently handling <xyz> problems that customers like you are experiencing?
- Are you having any problems with <xyz>?
- Do you currently use any tools to address <xyz> issues?
- Being a technology-savvy company you must have already addressed <xyz> problem before even it got to you. Am I right?
- What are your expectations from a product that addresses <xyz> problem?
Let us take a dive into Cold Calling and dissect it and understand the nuances.
Cold Calling Structure:
- Personalize your approach
- Start with a compelling hook
- Focus on benefits
- Be concise and confident
- Engage in a conversation
- Follow-up and persistence
Remember, every call is an opportunity to learn and improve. Adapt your approach based on the responses and feedback you receive, and continuously refine your script to maximize your success.
Remember no two cold-calling situations are the same. Hence, feel free to customize, improvise and modify your script according to the situation. One thing you should remember is this: Try to solve problems all the time and not try to sell your product/service. That problem-solving outlook can take you to greater heights. Trust me.
Let us take a deep dive into the core structure of Cold Calling in a more detailed manner in another post!
Happy Cold Calling!
#coldcalling #leadgeneration #salesstrategies #b2bsales #kkrocks