Target Market

After Segmentation you are more likely to address the Exact Target Market you actually wanted to than before segmentation. Addressing the target market is more important on two counts – one you don’t want to address customers who are either not interested in this particular campaign or customers who are not likely to open or not likely to click on the links in your email, two you don’t want your deliverability to take a hit and hence losing your reputation as an email marketer.

Essentially your deliverability will improve, your reputation as an email marketer will improve, your conversions will improve if you make sure your emails are reaching those people who are more likely to be interested in the products that you are selling.

By Kannan_Kasi

Kannan Kasi is an Entrepreneur with extensive experience in Marketing & Sales in Software Products & Software Services, CRM [Customer Relationship Management], Customer Analytics, Customer Experience, Social Media, Digital Marketing, Content Marketing & Recruitment. He has thorough knowledge in his domain, has attention to detail, has a 'never say die' attitude & an indomitable spirit to succeed [come what may].

Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.