Smart PPC Management is the need of the hour.
PPC or pay per click is the most discouraging forms of online marketing. You would be competing on thousands of keywords without knowing which ones are worthy.
You need a tool that can save your precious time and simplify your search marketing by running all your Google and Yahoo! campaigns from a single interface without logging in to multiple websites and different interfaces. The tool should help you grow your revenue by quickly discovering high ROI keywords and find relevant keywords without having the need to log in to multiple keyword suggestion tools. The tool should have the built-in keyword research that delivers more relevant suggestions that the free tools offered by search engines.
PPC Optimization feature is essential in such a tool. The tool should be able to quickly spot problems and should be able to monitor, measure and check in order to achieve more effective PPC management. The tool should also tell you which keywords work and which ad creatives work.