Social Selling

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Create Content else Curate Content!!

Today Customers are better informed than the Sales people themselves. They do all the homework before calling you for a discussion. Content is King, as they say. And Marketing is the new Sales. Though it can never replace Sales, Digital Marketing & Inbound marketing is a given. And businesses need to invest in it. So, [...]

An Interior Designer reveals his secret!

I asked him how me manages his customer data, in the hope that I will generate interest for a CRM. He is my friend. And it was a casual conversation. He laughed & said "we don't have too much data to manage". What he said after that makes sense. He said that he & his [...]

Two Peas in a Pod!

That's exactly how you and your customer should look like. The phrase "Two Peas in a Pod!" means "Two people who are very similar, typically in interests, dispositions, or beliefs". They say opposites attract each other. But that's not true in Sales! At least. Customers do business with people whom they like. They find excuses, [...]

By |August 12th, 2018|Sales, Sales Motivation, Social Selling|0 Comments

Social Customer Era

I was talking to a friend who works with Juniper Networks sometime ago and he was talking about how his company is building up the Application Infrastructure, Network Infrastructure etc. He was giving me a heads up on how things are converging. He also told me how it is essential to identify someone [read customer] through [...]

By |November 2nd, 2015|Social Selling|0 Comments