Customer Focus Archives

Customer-Centric Sales: Making Every Interaction Count

By Kannan Kasi September 7, 2023Aligning with Prospects, Artificial Intelligence, Big Data, Business Hacks, Buyer's Journey, Customer Experience, Customer Focus, Customer Insights, Customer-Centric Sales, Email Marketing, Sales, Sales Strategy, Sales Tools, Strategy, Success Tips15 Comments

Introduction: In the ever-evolving world of sales, one thing remains constant: The Customer is King. To thrive in today's competitive market, it's essential to adopt a customer-centric approach that ensures…

Sustainability in Sales and Marketing: Capturing Eco-Conscious Consumers

By Kannan Kasi August 16, 2023Aligning with Prospects, branding, Business Hacks, Customer Focus, Customer Satisfaction, SaaS, SEO, Social Selling, Strategy, Success Tips

In today's environmentally conscious landscape, businesses are realizing the significant impact of sustainability in their sales and marketing strategies. As the world shifts towards a greener future, consumers are becoming…

The Power of Customer Advocacy: Turning Satisfied Customers into Brand Ambassadors

By Kannan Kasi August 2, 2023Business Hacks, Customer Experience, Customer Focus, Customer Loyalty, Customer Relationship, Customer Satisfaction, Social Proof, Social Selling

My prospects trusted my tech support people more than they trusted me. I am being brutally honest here. The tech support guys were not into Sales. But in the future,…

Why Customer Experience is the New Marketing Currency

By Kannan Kasi July 21, 2023Business Hacks, Customer Experience, Customer Focus, Customer Loyalty, Customer Satisfaction, Customer Service, Inspiration, Marketing, Strategy, Success Tips

Customer Experience is the New Marketing Currency. How to enhance Customer Experience and retain customers forever? In today's digital age, customer experience is paramount. Positive interactions create loyal customers. Happy…

Why Your SaaS Business Needs a Customer Success Strategy

By Kannan Kasi May 25, 2023Account Based Marketing, Business Hacks, Customer Adoption, Customer Focus, Customer Life Time Value [LTV], Customer Retention, Customer Satisfaction, Customer Service

Your SaaS Business Needs a Customer Success Strategy and there are no two things about it. Without Customer Success no business can thrive and that's even more critical for survival…

Why Your SaaS Business Needs a Customer Journey Map

By Kannan Kasi April 3, 2023Acquisition, Customer Experience, Customer Focus, Customer Satisfaction, SaaS, Success Tips

As a SaaS (Software as a Service) business owner, you know how important it is to have a great product. You product is top-notch. But if your customers don't have…

The Benefits of Account-Based Marketing for B2B Sales!

By Kannan Kasi March 15, 2023Account Based Marketing, Aligning with Prospects, benefits, Business Hacks, Customer Experience, Customer Focus, Customer Relationship, Customer Relationship, Customer Satisfaction, Earn Trust, Large Account Management, Sales1 Comment

Account-Based Marketing (ABM) is a marketing strategy that has been gaining a lot of traction in the B2B sales world over the past few years. It is a highly-targeted approach…

By Kannan Kasi October 27, 2022Business Hacks, Cold Calling, Cold Calling in Sales, Customer Focus, Customer Relationship, Customer Satisfaction, Customer Service, Entrepreneurship, leadership lessons, Marketing, Prospecting, Sales, Sales Motivation, Sales Process, Strategy, Success Tips

Some thoughts, on Sales, Customer relationships, and Business in general: 1. One size doesn’t fit all. 2. Everyone needs to "eat" [read it as "buy"]. 3. They may need supplies…

Customer-Centric Sales: Making Every Interaction Count

Why Customer Experience is the New Marketing Currency

Why Your SaaS Business Needs a Customer Success Strategy

Why Your SaaS Business Needs a Customer Journey Map

The Benefits of Account-Based Marketing for B2B Sales!

The Importance of Empathy in Sales and Marketing!

How to earn the trust of customers?

Some thoughts on Sales!