CRM

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Your Greatest Weakness is Your Greatest Strength!

Sales People are by far the only ones who do not stop learning. Yet they feel inadequate and identify areas of improvement. And continuously they upgrade, refine & groom themselves. Your Greatest Weakness is Your Greatest Strength! Identify your Greatest Weakness / your business' Greatest Weakness and you will be on your way to achieving [...]

Sales is not a sprint but a marathon!!

I happened to watch a portion of a documentary on marathon running. What I learnt is that it calls for more preparation than what is required for a sprint. Endurance is key for a marathon. While speed and agility are important for a Sprint, one should save energy and stay in the game at a [...]

What should your dashboard show?

Dashboards have been in use for more than two decades now. Initially, it was available only for the CXOs to stay up to date on their teams' performance and targets. But it is now important for each one of us to use a dashboard to stay focused and reach our goals. Let us take a [...]

By |September 17th, 2018|CRM, Customer Focus, Sales|0 Comments

America, August, Apple, Amazon – A’s & the Aces!

You must have read the news, I am sure. Apple became the first $ 1 Trillion company in terms of market valuation in August this year, followed by Amazon, the second $ 1 Trillion company. What makes Apple & Amazon tick? One thing I am sure, they are focused on Customer Experience & making lives [...]

Don’t feel shy to ask questions to your Prospects!

Prospecting is not researching about Prospects. It is nothing but validating if the Prospects are going to buy from you or not. Whether there is a product fit or not. It is about finding if it is worth spending that time with them. You can fight competition. But you cannot fight "no fit" or "no [...]

By |July 18th, 2018|CRM, Prospecting, Sales, Success Tips|0 Comments

Why do Customers buy what they buy?

Have you ever asked your best customers why they bought from you. This is essential to position your product or service. Some of the reasons why customers buy what they do: They perceive a value in the product or service. To improve their productivity. To increase ease of doing business. To improve their profits. To [...]

By |July 17th, 2018|CRM, Sales, Success Tips|0 Comments

I was asked “What is a CRM” and this is what I answered…..

CRM is not anymore a buzzword. It is not just another acronym that an IT Professional builds skills on to grow in his / her career. CRM, as you are aware, stands for Customer Relationship Management. When someone says CRM, they refer to an application software used by Sales, Marketing and Customer Service departments of [...]

By |May 13th, 2016|CRM, CRM Evaluation, Sales, Sales Process|0 Comments

How to choose the right CRM for your Organization

A thoroughbred CRM Consultant will ask you a number of questions before suggesting the best CRM that would suit your organization. From your organizations perspective, you may start documenting your requirements. List down the features that you cannot live without [Must HavesĀ or Mandatory]. These are the core problems you are trying to solve. Then list [...]

By |November 2nd, 2015|CRM, CRM Evaluation|0 Comments