Cold calling is important to ensure steady flow of leads for your business. But how & where do you start and what rules to follow during cold calls?
- Don’t ever think cold calling is a waste of time.
- Dedicate a time of the day to call.
- Do not talk about product features. Talk only about the benefits it brings to your customers.
- Don’t highlight your company’s achievements. Prospects are not interested and are least bothered.
- They are interested only in their situation and how your products or services are going to help them.
- Know what you are selling.
- Be confident.
- Empathize with your prospects.
- Qualify them.
- Without fail, fix up a follow up call or activity.
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