Monthly Archives: July 2016

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What are Metaphors and how to use them in Sales ?

Let us now "examine" what are metaphors, why should we "employ" them in Sales and how can we make them "pay" us. Is it easy to use metaphors in Sales ? If it was easy, why everyone is not using them ? What makes them so "attractive" and "image-provoking" ? Will the use of metaphors [...]

By |July 19th, 2016|Inspiration, Sales Motivation, Sales Process|0 Comments
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It’s Transformation, which your prospects seek

Your Prospects are not seeking a Commodity but are seeking Transformation. The route to the transformation does not matter much as long as the Transformation is guaranteed in a specific time frame. Transformation means "a marked change in form, nature, or appearance." A metamorphosis, in essence, is what your prospects are seeking. For ex, from [...]

By |July 5th, 2016|Buying Experience Index, Inspiration, Sales, Sales Motivation, Sales Process|0 Comments
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