Are you maximizing your revenue potential with your clients? Are you extending your Customer Life Cycle? Are you able to acquire net new clients, retain them and most importantly are you able to improve your profitability? Are you engaging your clients enough to drive their buying behaviour and get their mind share? Are you able to sustain that engagement? Are you using digital tools and technologies to improve your customer engagements and customer relationships? Is your Organization customer centric? Are your customers loyal to your brand? What are you doing to build their trust and confidence in you?

In essence, have you measured the Life Time Value of each of your customers and worked towards improving the relationship to increase that Life Time Value ?